Licensing

Create Confidently with Clear Licensing

These license terms outline the rights and permissions for creating, using, and publishing content with Kittl. They are designed to protect both your work and the broader community of our graphic designers. Please refer to the FAQs for additional details, or contact us directly with any questions — we’re always happy to help!

The following license terms (“License Terms”) govern the grant of rights to all designs, photos, fonts, illustrations, AI-generated images, and other content on the Kittl Platform.

If you as a user of the Kittl Platform (“User”) want to upload any content to the Kittl Platform or download any content from the Kittl Platform, you must agree to be bound by the terms of this License Terms (which, for the avoidance of doubt, also apply retroactively to all User’s actions on the Kittl Platform prior to these License Terms taking effect).

1. RIGHTS TO USE CONTENT ON KITTL

Together with some of the best graphic designers worldwide, Kittl is continuously growing it’s content library of design templates, fonts, illustrations, photos and others graphic design sets on the Kittl Platform. These graphic assets are further referred to as “Kittl Content”. Limitations in usage are related to Kittl content mostly, and not your own content, unless you decide to publish it as described below.

Rights to “Kittl Content”:

Kittl grants the User, for the time of the User’s Subscription plan, a non-exclusive, worldwide, non-transferable, and non-sublicensable right to use:

• Kittl Content as such, or

• Kittl Content and/or User Uploads

to create an individual(ized) design (“User Created Designs”) for commercial and non-commercial purposes as further specified herein.

AI-Generated Images:

Kittl grants the User, who is on a Pro or Expert Subscription plan, exclusive ownership and all associated rights to any images generated using the Kittl AI image generator (“AI-Generated Images”). The User may:

• Use AI-Generated Images as part of individual(ized) designs on the Kittl Platform

• Use AI-Generated Images independently for any commercial or non-commercial purpose, subject to the following terms:

1. Full ownership rights apply only to AI-Generated Images and not to Kittl Content.
2. Users must ensure that AI-Generated Images do not infringe upon third-party rights

AI-Generated Images, created by the User in a Free plan subscription, are published with the community and fall under “3) Publishing user created designs and AI-Generated Images”.

2. GRANT OF RIGHTS TO USER UPLOADS

When the User uploads their own photos, designs, fonts, illustrations, or other content to the Kittl Platform ("User Uploads"), they retain all rights to their content. However the User grants Kittl permission to use these uploads as follows:

• Publishing User Content: If the User decides to share their content publicly on the platform, such as in the form of a template available to other users, they grant Kittl a non-exclusive, worldwide, revocable, royalty-free, sublicensable, and transferable right to use the User Uploads. This includes hosting, making the content available to the public, duplicating, distributing, displaying, and reproducing it as part of or in connection with the Kittl Platform and its services.

• Private Use: If the User does not share their content publicly, Kittl will only use the User Uploads to enable the User to use and create content with the Kittl Editor or any other related Kittl services. This includes processing and storing the User Uploads on local servers.

Permitted Use

You are allowed to use "Kittl Content" in the following ways:

• For own personal projects, for own commercial projects or for (commercial) projects commissioned by third parties. Projects commissioned by third parties means any creation or use of Kittl Content by the User for another person – for example, his/her client, employer, or contractor

• For multiple clients and multiple projects. Kittl Content may be used across unlimited clients and projects. For Pro and Expert plans, use of any individual design is limited to 500,000 printed copies or 500,000 expected viewers in performance, or digital production. This limit does not apply to Max plan users.

• For physical end products (irrespective of whether for sale or not). The User may use Kittl Content for all kinds of merchandise, such as t-shirts, posters, mugs etc. including print-on-demand products. For Pro and Expert plans, up to 500,000 total printed copies per design are allowed. This limit does not apply to Max plan users.

• As rasterized images as part of digital end products (irrespective of whether for sale or not). Digital end products means products like an e-book, digital magazine, or digital calendar that contains Kittl Content as part of the product (this does not include any use as stock material for re-use by third parties). The User may use content created solely using User Uploads and/or AI-generated images to sell as stock material

• As rasterized images for websites, apps, video games or social media posts (irrespective of whether sold or not)

Prohibited Use

You are not allowed to use "Kittl Content" in the following ways:

• Compete with Kittl’s business. This includes sharing, selling, distributing, or making Kittl Content available for download on platforms that compete with the Kittl Platform including image stock platforms, digital marketplaces, or cloud-based design software.

• Claim rights to register Kittl Content. This includes the registration of Kittl Content as such and/or using (parts of) Kittl Content as or for trade-marks, design-marks, trade-names, service or other marks.

• Mislead the Kittl community if content was created with AI features. This includes the obligation to notify the Kittl community that content was generated with AI features.

If the User creates and uses Kittl Content under the Free Version (as defined in the Terms of Use) are strictly limited to personal, non-commercial use. Any commercial use of Kittl Content generated under the Free Version is strictly prohibited and constitutes a violation of these terms.

3. PUBLISHING USER CREATED DESIGNS AND AI-GENERATED IMAGES

If and to the extent that a User publishes User Created Designs and/or AI-Generated Images on the Kittl Platform, all rights in such content shall immediately vest in and belong solely and entirely to Kittl. In order to complete such ownership by Kittl, Kittl and the User agree that the User herewith assigns and transfers to Kittl any and all rights in the User Created Designs and/or AI-Generated Images to the extent (co-)owned by the User. Kittl hereby accepts such assignment and transfer. To the extent such assignment and transfer of rights is legally not possible, the User grants to Kittl an exclusive, worldwide, perpetual, irrevocable, royalty-free, locally and substantially unlimited, transferable, sub-licensable and fully paid-up right to use and exploit the User Created Designs and/or AI-Generated Images in its original or in any modified form and in any known and – as of the date of the User’s acceptance of these Licence Terms – unknown way.

The rights of use granted in this Section 3 include in particular, but are not limited to, the right to copy, reproduce, edit, modify, publicly perform, exhibit, publicize, publish, disseminate, advertise and use in the training of artificial intelligence models as well as in advertisements for any purposes or otherwise exploit the User Created Designs and/or AI-generated Images in any manner and by any means, methods, processes or devices now known or hereafter conceived, devised or created and in any form, including, without limitation, print media, films, radio and/or digital media, databases and electronic carrier media, public and non-public networks, including the internet, intranet, extranet, mobile data networks or through any other (interactive) download or access systems, including the right to feed in and store in such systems.

Notwithstanding the above, Users on Pro, or Expert plans may not publish or distribute any individual User Created Design or AI-Generated Image in a manner that exceeds 500,000 printed copies or reaches an expected audience of more than 500,000 viewers through performance, or digital production. This limitation does not apply to Works displayed on other websites or mobile applications, and is waived for Max plan users.

For Broadcast Licensing please contact sales.