Create stunning content with confidence

The following license terms (“License Terms”) govern the grant of rights to all designs, photos, fonts, illustrations, AI-generated images, and other content on the Kittl Platform.

If you as a user of the Kittl Platform (“User”) want to upload any content to the Kittl Platform or download any content from the Kittl Platform, you must agree to be bound by the terms of this License Terms (which, for the avoidance of doubt, also apply retroactively to all User’s actions on the Kittl Platform prior to these License Terms taking effect).

Unless otherwise explicitly provided in these License Terms, all rights to photos, design templates, fonts, and illustrations on the Kittl Platform (“Kittl Content”) are – in the relationship between the User and Kittl – owned by Kittl or its licensors.

Kittl Content:
Kittl grants the User, for the time of the User’s Subscription plan, a non-exclusive, worldwide, non-transferable, and non-sublicensable right to use:

  • Kittl Content as such, and/or
  • Kittl Content and/or User Uploads to create an individual(ized) design (“User Created Designs”) for commercial and non-commercial purposes as further specified herein.

AI-Generated Images:

Kittl grants the User, who is on a Pro or Expert Subscription plan, exclusive ownership and all associated rights to any images generated using the Kittl AI image generator (“AI-Generated Images”). The User may:

  • Use AI-Generated Images as part of individual(ized) designs on the Kittl Platform
  • Use AI-Generated Images independently for any commercial or non-commercial purpose, subject to the following terms:
    1. Full ownership rights apply only to AI-Generated Images and not to Kittl Content
    2. Users must ensure that AI-Generated Images do not infringe upon third-party rights

    AI-Generated Images, created by the User in a Free plan subscription, are published with the community and fall under “3) Publishing user created designs and AI-Generated Images.

When the User uploads their own photos, designs, fonts, illustrations, or other content to the Kittl Platform ("User Uploads"), they retain all rights to their content. However the User grants Kittl permission to use these uploads as follows:

  • Publishing User Content
    If the User decides to share their content publicly on the platform, such as in the form of a template available to other users, they grant Kittl a non-exclusive, worldwide, revocable, royalty-free, sublicensable, and transferable right to use the User Uploads. This includes hosting, making the content available to the public, duplicating, distributing, displaying, and reproducing it as part of or in connection with the Kittl Platform and its services.
  • Private Use
    If the User does not share their content publicly, Kittl will only use the User Uploads to enable the User to use and create content with the Kittl Editor or any other related Kittl services. This includes processing and storing the User Uploads on local servers.

Permitted Use

You are allowed to use Kittl Content in the following ways:

For own personal projects, for own commercial projects or for (commercial) projects commissioned by third parties

Projects commissioned by third parties means any creation or use of Kittl Content by the User for another person – for example, his/her client, employer, or contractor

For multiple clients and multiple projects

There is no limit to the number of how many times the Kittl Content may be used

For physical end products (irrespective of whether for sale or not)

The User may use Kittl Content for all kinds of merchandise, such as t-shirts, posters, mugs etc. including print-on-demand products with no limit on quantity

As rasterized images as part of digital end products (irrespective of whether for sale or not)

Digital end products means products like an e-book, digital magazine, or digital calendar that contains Kittl Content as part of the product (this does not include any use as stock material for re-use by third parties)

The User may use content created solely using User Uploads and/or AI-generated images to sell as stock material

As rasterized images for websites, apps, video games or social media posts (irrespective of whether sold or not)

Prohibited Use

You are not allowed to use Kittl Content in the following ways:

Compete with Kittl’s business

This includes sharing, selling, distributing, or making Kittl Content available for download on platforms that compete with the Kittl Platform including image stock platforms, digital marketplaces, or cloud-based design software.

Claim rights to register Kittl Content

This includes the registration of Kittl Content as such and/or using (parts of) Kittl Content as or for trade-marks, design-marks, trade-names, service or other marks.

Mislead the Kittl community if content was created with AI features

This includes the obligation to notify the Kittl community that content was generated with AI features.

If the User creates and uses Kittl Content under the Free Version (as defined in the Terms of Use) for commercial purposes, the User acknowledges and agrees that the Content is labeled with the attribution “provided by Kittl” whenever the Content is used.


If and to the extent that a User publishes User Created Designs and/or AI-Generated Images on the Kittl Platform, all rights in such content shall immediately vest in and belong solely and entirely to Kittl. In order to complete such ownership by Kittl, Kittl and the User agree that the User herewith assigns and transfers to Kittl any and all rights in the User Created Designs and/or AI-Generated Images to the extent (co-)owned by the User. Kittl hereby accepts such assignment and transfer. To the extent such assignment and transfer of rights is legally not possible, the User grants to Kittl an exclusive, worldwide, perpetual, irrevocable, royalty-free, locally and substantially unlimited, transferable, sub-licensable and fully paid-up right to use and exploit the User Created Designs and/or AI-Generated Images in its original or in any modified form and in any known and – as of the date of the User’s acceptance of these Licence Terms – unknown way. 

The rights of use granted in this Section 3 include in particular, but are not limited to, the right to copy, reproduce, edit, modify, publicly perform, exhibit, publicize, publish, disseminate, advertise and use in the training of artificial intelligence models as well as in advertisements for any purposes or otherwise exploit the User Created Designs and/or AI-generated Images in any manner and by any means, methods, processes or devices now known or hereafter conceived, devised or created and in any form, including, without limitation, print media, films, radio and/or digital media, databases and electronic carrier media, public and non-public networks, including the internet, intranet, extranet, mobile data networks or through any other (interactive) download or access systems, including the right to feed in and store in such systems.

For Broadcast Licensing please contact sales.

Frequently asked questions

Can I use my designs to sell print on demand products?

Yes, Kittl Users are permitted to use their designs to sell all kinds of merchandise, such as t-shirts, posters, mugs etc. including print-on-demand products with no limit on quantity.

What are the rights for selling AI-generated designs?

Designs containing only AI-generated images:
- Pro or Expert users:
You own any images you create using Kittl AI, which allows you to sell these designs freely. However, we recommend checking the T&C of the platform where you’re selling to ensure compliance with its policies.
- Free users: Your images become part of the Kittl Content library, which means you cannot sell them as stock material on other platforms.

Designs containing AI-generated images and Kittl content:
- Pro or Expert users: You can definitely sell your designs on physical items like t-shirts or mugs or as part of digital products like ebooks, with no limit on the amount sold. You can also use them for clients' projects. However, you can’t sell these designs as stock material.
- Free users: The same guidelines as for Pro and Expert users apply, with the requirement of adding “provided by Kittl” to your designs.

Do I need to customize design templates to sell them as print products?

It is not mandatory to customize templates to sell them as print products. However, we highly recommend customizing templates to a certain extent as marketplaces like Etsy, Redbubble, or Amazon Merch, flag and remove product duplicates in their listing.

Are graphics that I upload to Kittl private?

Yes, Kittl will only use your Uploads to enable you to use and create designs in the Kittl Editor. This means processing and storing your uploads on our servers as necessary for you to use our services effectively.

Can I use my designs to sell as stock graphics on other platforms?

Reselling Kittl Content (photos, design templates, fonts, and illustrations) as stock material on other platforms is not allowed. Designs created solely using your own Uploads and/or AI-generated images are permitted for reselling purposes.
Furthermore it’s permitted to sell digital end products such as e-books, digital magazines, or digital calendars that contain Kittl Content as part of the product.

Can I claim rights to register designs created in Kittl?

You cannot claim rights to register designs using Kittl Content for trade-marks, design-marks, trade-names, service or other marks. Designs created solely using your own Uploads and/or AI-generated images are permitted for trade-marking. Kittl takes no responsibility for such cases.

Can I use my design commercially after my subscription expires?

Absolutely! You can keep using and selling your designs for personal and commercial purposes after your Pro or Expert subscription expires. Just be sure to keep your account open, even if it’s just with a free subscription.

Will I lose the rights to my designs if I upload them to Kittl just to remove the background or use the AI image upscaler?

Absolutely no, you will retain exclusive rights as long as you don't publish it with the Kittl community.


If you have questions to publishing designs, don’t hesitate to contact us.
We’ll get back within 24hours.