We partnered with The Brief Booth — an Instagram channel owned by Christine Labuschagne that hosts creative briefs to challenge designers with realistic work design project scenarios. We gave you a fresh, sport-inspired branding brief built around Off Court, a premium padel and lifestyle brand. Designers were invited to reimagine the brand identity — from logo concepts to apparel graphics, racket visuals, and mockup presentations.
And as always, the creativity from the Kittl community and The Brief Booth’s audience was incredible.
Today, we’re excited to introduce the winner of this special challenge and share a peek into the work that stole the spotlight.
Meet the winner: @sovannavallee
The winner of the Off Court challenge is @sovannavallee.
Their take on Off Court landed with energy — a vibrant blue that practically hums, clean typography with a sporty edge, and mockups that made it easy to imagine the brand printed on shirts, rackets, signage, and more. It felt confident. It felt cohesive. It felt ready to hit the court.
For that standout direction, they’re taking home a full year of Kittl Expert — totally free. Very well deserved!
Here’s the winning concept!
About the Off Court challenge
Off Court is all about lifestyle meets sport — that understated, effortless cool. Translating that into visuals meant stepping into a niche industry (padel!) with fresh eyes. Designers had to consider:
- Logos and brand assets that cater to a sporty audience
- Padel racket graphic concepts
- Apparel and merch ideas
- Mockups that tell the brand’s story
And because this challenge ran directly on Instagram, everyone got to watch each other’s ideas unfold in real time. The energy was incredible.
If you searched “padel” in Kittl during the challenge, you probably saw a whole world of templates and graphics waiting to be remixed. The community definitely made the most of them.
Why you should join the next Kittl design challenge
If you missed this one, don’t worry! More challenges are already lined up. Here’s what creators love about them:
You build real portfolio pieces
These challenges mimic the structure of professional briefs — perfect for anyone trying to grow their body of work.
You experiment with industries you’ve never touched
From lifestyle brands to hospitality, events, consumer goods, wellness, and beyond — our briefs help you stretch your creative range.
Padel branding? Who knew so many designers would be so good at it?
You sharpen your presentation skills
Designers need to think strategically about how they present an entire brand identity,considering everything from mockups and color systems, to layout and storytelling.
You get exposed to new design problems
And solving new problems is how your creativity levels up.
You can win cool stuff
From Kittl Expert subscriptions to community spotlights, and cash prizes, more rewards are on the way!
Thank you to everyone who participated
The Off Court challenge was filled with thoughtful branding, clever visuals, and inspiring presentations. We can’t wait to see what you create next.
Ready for the next one? Follow us on Instagram to make sure you never miss a new brief:
And don’t forget to follow The Brief Booth as well if you want to train your creative muscles with weekly challenges.
Shafira is a content writer who turns boring business talk into reads people actually enjoy. She grew up hoarding $1 novels in Singapore and writing hilariously bad fiction, but now she tackles content marketing with all that creative chaos since 2019. From blogs and newsletters to UX and SEO, she writes how she thinks: nerdy, honest, and a bit offbeat. She believes the best content is human-designed, not just plain text.
