How a freelance designer creates photoshoot-style brand mockups

Stephanie Parker is a Toronto-based brand designer specializing in strategy-led brand and web projects for small businesses. Her clients often need to see their brand ideas brought to life — on merch, signage, and real-world applications.

But not every project includes a professional photoshoot at every stage, and ambitious designers like Stephanie don’t have the time to search endlessly for on-brand mockups.

So Stephanie stopped searching — and started creating with Kittl Flows. Using the AI-powered tool that generates variations of an image from one or two input images, she generates realistic, on-brand mockups, making brand ideas instantly tangible.

More creative control. Less friction. Faster decisions. Discover her workflow below.

At a glance

• Creator: Stephanie Parker, Freelance Designer and Founder of Steph Parker Designs
• Use case: Brand mockups & client presentations
• Results with Kittl: Saved time, streamlined workflow, stronger client alignment

The challenge: Time, money, and mockups

For many brand projects, strong visuals are essential early on, especially when presenting concepts, pitching merch, or aligning on direction.

But Stephanie often ran into two common challenges:

• Finding mockups that matched the brand’s personality was time-consuming and inconsistent.
• Producing polished visuals early in the process was difficult when a full photoshoot wasn’t included in the project’s budget.

At the root of her challenges was obtaining visuals that felt legitimate and on-brand while keeping investment in time and cost realistic for the scope of the project.

The solution: Kittl Flows

“I used Kittl Flows to create realistic mockups of my proposed merch and signage designs. It was super easy to create mockups that all have a very similar feel.”

Kittl Flows enables designers to create variations of an image faster than ever with all the latest AI models. Building from an original image, you add AI Smartboards to explore layouts, styles, and compositions. All while staying in full control of your design process.

Stephanie leveraged Kittl Flows to visualize a brand refresh for her client, Howells Farm, applying their logo across merch and signage to show the logo in context — rather than a standalone image. With Flows, she gained flexibility in her process, fewer production bottlenecks, and visuals to present fully-realized designs to her clients.

Her typical workflow includes:

• Gathering inspiration, exploring creative directions, and moodboarding in Kittl.
• Using Kittl Flows to place her designs into realistic contexts such as merch and signage.
• Presenting the resulting mockups to clients as stylistically aligned and cohesive brand visuals.

The benefits to creator & clients

“Kittl makes it easy to turn your designs into cohesive and aesthetic visuals that match the big ideas in your head.”

The takeaway

Kittl Flows helps designers quickly showcase their original designs in real settings, without an out-of-budget photoshoot, turning concepts into cohesive visuals that clients can immediately understand.

Use the designer’s toolbox

For brand projects, Stephanie primarily uses Kittl Flows, along with Mockups and Remix Image, to quickly visualize how designs will live in the real world.