Every founder knows the feeling. The product is ready, but the brand around it has to catch up every single time. Brand Studio fixes that. It brings your colors, fonts and logo from your website into Kittl and applies them across your product shots, campaigns and social videos. For small teams, that consistency is what makes a product feel trusted before anyone tries it.
To show what that looks like in real life, we talked to a founder who runs his whole brand on his own, from the logo to the merch, and asked what changed once all of it lived in Kittl.
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What success looks like when your brand lives in Kittl
Jimmy is the founder of Kinship Coffee, and his story starts in Rwanda, where he tasted specialty coffee for the first time. Back home in Forest, Virginia, nobody was making anything like it, so he opened his own roastery. Today Kinship Coffee has a tasting room and ships as far as Antarctica with a team of three. Every bag it sells helps farmers and funds clean water and schools. Jimmy wants the brand to tell that story everywhere it shows up.
The founder behind every design
Jimmy designs everything himself, and he wouldn’t have it any other way. “Having creative control has been a crucial thing for me, to be able to represent my brand instead of having it be somebody else’s design work.“
For years, that meant jumping between Photoshop and Canva. It worked, but his brand was spread across different programs, tabs and files. Every new asset meant hunting for the right element, and he rebuilt the same sticker from three different files more than once.
Kittl changed how he works. Every asset for a project now sits side by side in one space. He zooms out to see the whole brand at once, then zooms in and pulls any element straight into the next design. No switching tools, no starting over. “It’s a very streamlined way to design stuff where you don’t have to have multiple different systems or programs. It saved me a ton of time, and it’s also just much easier on the eyes.“
The refresh that got people talking
That setup showed its value this year. Jimmy refreshed the Kinship logo in Kittl, keeping the mark his customers already knew and adding a new asterisk detail. From there, he took the same system onto t-shirts, sample bags and stickers. Every piece reused elements from the one before, so the whole collection came together faster and looked like it belonged together.
Soon after, former employees who’d left years ago got in touch because they wanted the new shirt.
Now Kittl is where the Kinship brand lives. Jimmy has even recommended it to his brother, a graphic designer who runs his own disc golf company.
“If you want something that’s going to solve a lot of headaches, take you less time to get to the final product, and have a better looking final product, that’s what Kittl has been to me.”
Jimmy, founder of Kinship Coffee
Start your own success story in Kittl
If your brand isn’t in Kittl yet, now’s the time. Set up Brand Studio in a few clicks, and every product shot, campaign and social media video you create in Kittl starts from your brand and remains consistent. Customers buy products, but they stay loyal to brands.
Tobias Saul is a co-founder and chief product officer at Kittl, where he leads the vision for making professional design tools simpler, smarter, and more inspiring to use. With a background in typography, lettering, and graphic design, Tobias brings a deep appreciation for craft and detail to Kittl’s product and brand experience.
