Jaguar rebranding: “Exuberant Modernism” and new logo strategy
In a scathing internal letter, Jaguar rebranding triggers 30 Jaguar designers to raise their concerns about the brand’s new logo, claiming it “disconnects from the narrative” and “feels too rounded and playful” for a brand that sells luxury cars. They also pointed out that it looks too similar to other brands, contradicting Jaguar’s own Copy…

