An editorial designer using Kittl Flows

Izabella Dudan, also known as Zinéa, is a graphic and editorial designer whose work focuses on narrative-driven visual design. Whether developing editorial layouts, brand identities, or conceptual brand systems, her work centers on building visual worlds that carry emotional weight.

For Izabella, the core design work — including brand concepts and logos for client projects — always begins with her own creative direction and design process. But bringing those ideas to life visually, especially when building supporting imagery and motion, often requires switching between tools and navigating complex workflows. And it slows momentum.

That’s where Kittl came in.

“Kittl Video opened a completely new direction for me: I can now explore motion-based storytelling and see real potential in using it to support businesses, product promotion, and narrative-driven concepts.”

At a glance

• Creator: Izabella Dudan, Graphic & Editorial Designer | Instagram
• Use case: Narrative brand systems, editorial visuals, motion storytelling
• Results with Kittl: Faster visual development across still and motion

The challenge: Visual development without breaking flow

As a narrative-focused designer, Izabella approaches projects holistically. She doesn’t just design individual assets — she builds complete visual environments that communicate atmosphere, emotion, and story.

Developing these visual systems often required significant time spent producing supporting imagery and mockups.

Before using Kittl, that process frequently meant:

• Interrupting her workflow to move between different tools
• Spending extensive time producing visuals to support concepts
• Facing a steep learning curve when exploring motion-based storytelling

To support her design process while she leads on design and creative direction, she needed a tool that could help her:

• explore visual directions faster
• build mockups and environments around her designs
• experiment with motion without needing to become a technical motion designer

“I wanted a faster and more flexible way to create mockups and experiment with ideas without interrupting my creative flow.”

The solution: Faster visual development

Kittl gave Izabella a space where she could develop visual worlds around her designs without slowing down her creative flow.

For client projects, the core creative work — brand concepts, logos, and editorial ideas — remains entirely her own design process. But Kittl’s tools help her quickly explore how those ideas live in the world.

Instead of spending hours producing mockups, environments, or motion studies, she can use Kittl’s AI tools to:

• rapidly test visual directions
• build supporting imagery for presentations
• experiment with motion storytelling
• visualize how brand elements live in real contexts

“I needed a tool that could help me quickly produce imagery to support my projects, and also allow me to explore motion more intuitively. Kittl solved that by giving me an efficient, creative space to test concepts and bring them to life.”

Her visual development process typically follows a structured progression:

1. Visual exploration and language development

Izabella often begins by developing the visual atmosphere surrounding a concept she has already designed.

Using Kittl’s AI Image Boards and Kittl Flows, she can quickly:

• explore environments, textures, and lighting
• refines prompts to shape atmosphere and composition
• upscales key frames and removes backgrounds where needed

These tools help accelerate the ideation and visualization stage, allowing her to explore concepts fluidly without interrupting the creative thinking behind the project.

Rather than replacing the design work itself, the AI tools help her develop the world around it faster.

2. Motion exploration with Kittl Video

Once the visual direction is established and the narrative is planned, Izabella creates motion sequences using Kittl Video.

With Kittl Video, she connects start and end frames from the images she generated. From these, she’s able to generate a video that smoothly transitions between each frame. She experiments with timing, sound effects, and dialogue to build emotional progression and bring the story to life.

This process allows her to focus on the creative direction of the sequence, rather than complex animation techniques.

To better understand this workflow in practice, we can look at PROA, a personal project Izabella created for a design challenge.

Unlike most of her client projects — where brand identities and logos are developed through her traditional design process — PROA was an experimental project built entirely inside Kittl.

She used the challenge as an opportunity to explore how far she could push narrative storytelling using Kittl’s tools.

For this challenge project, every element — including the logo — was created directly inside Kittl.

She developed:

• the PROA logo and brand assets as part of the challenge
• AI-generated imagery to establish the visual tone
• motion sequences using Kittl Video
• mockups and brand applications generated with Kittl Flows

“I created every segment entirely in Kittl, without prior motion design experience.”

The result? A cohesive narrative system spanning imagery, motion, and brand applications. The project demonstrates how her streamlined workflow can translate concepts into complete visual worlds.

3. Brand applications and mockups

After completing motion assets, Izabella expands the project into supporting brand applications. Some are created using Kittl’s ready-made mockups, while others are generated with Kittl’s AI Image Boards to match the same visual world established in the motion piece.

Instead of moving between multiple platforms, she can move smoothly from concept → imagery → motion → application within one continuous workflow.

The benefits to editorial design work

1. Faster visualization of ideas

Kittl significantly reduced the time spent producing mockups and supporting visuals around her designs, allowing her to move from idea to presentation without technical bottlenecks.

2. Expanded service capabilities

With Kittl Motion, she unlocked a new direction: motion-based storytelling for businesses, product promotion, and narrative-driven concepts.

What began as experimentation now holds commercial potential.

3. A more balanced workflow

By reducing friction in visual production, her overall workflow became lighter and more sustainable — without compromising quality.

“Kittl significantly reduced the time I spend on visual development and mockups, without compromising the quality of my work.”

The takeaway

For narrative-driven designers, storytelling extends beyond layout into imagery, motion, and atmosphere.

Kittl allows Izabella to develop these visual systems faster, exploring narrative concepts across both still imagery and motion within a single environment.

The creative direction and core design work remain entirely hers.

But what once required multiple tools and technical workflows to visualize ideas now happens faster and more fluidly — giving her more space to focus on storytelling, design craft, and creative direction.

Use the designer’s toolbox

To develop story-driven visuals across still and moving formats, Izabella regularly uses: