{"id":2629,"date":"2025-04-10T19:27:43","date_gmt":"2025-04-10T19:27:43","guid":{"rendered":"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/object-typography-explained\/"},"modified":"2026-02-08T12:13:33","modified_gmt":"2026-02-08T12:13:33","slug":"object-typography-explained","status":"publish","type":"post","link":"https:\/\/www.kittl.com\/blogs\/object-typography-explained\/","title":{"rendered":"Object typography: Turning letters into art"},"content":{"rendered":"\n<p>Have you noticed how typography is evolving? Letters are no longer just tools for communication. They&#8217;re expressive art forms in their own right. <\/p>\n\n\n\n<p>What we&#8217;re talking about here is text that takes the form of physical objectsoften <strong>called &#8220;object typography&#8221; or &#8220;typographic illustration<\/strong>.&#8221;<\/p>\n\n\n\n<p>Lately, AI image generators have allowed creators to shift typography from something we read to something we experience. Designers are pushing the boundaries of text, turning letters into lifelike visuals that live beyond the page. <\/p>\n\n\n\n<p>Whether it\u2019s abstract forms, clean image-masked shapes, or even food \u2014 yes, food \u2014 text is being reimagined as a tangible, immersive object.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/app.kittl.com\" target=\"_blank\" rel=\"noopener\">Practice object typography in Kittl<\/a><\/div>\n<\/div>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id2629_9755e7-28 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id2629_9755e7-28 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id2629_9755e7-28 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id2629_9755e7-28 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\"><strong>Object typography<\/strong><\/h2>\n\n\n\n<p>Traditionally, typography existed to deliver a message. But now, type is the message. When we begin to treat letters as physical objects, their role transforms \u2014 they\u2019re no longer just carriers of content but are content themselves.<\/p>\n\n\n\n<p><strong>Object Typography<\/strong> is a design technique where letters are treated as physical objects, transforming type into a visual, sculptural element.<\/p>\n\n\n\n<p>This approach invites a deeper, more layered visual language. The transformation of text into object\u2014and vice versa \u2014 allows for storytelling that\u2019s not just informative but emotional, symbolic, and sensory.<\/p>\n\n\n\n<p>While this style isn\u2019t new, it\u2019s undergoing a level-up. Thanks to AI tools and evolving software, what was once limited by manual techniques is now infinitely scalable and more accessible. Designers are no longer bound by what they can physically construct\u2014they can dream bigger, and AI helps bring those visions to life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Food typography<\/h2>\n\n\n\n<p>Before the latest AI advancements, designers used real-world materials to craft their type. Later, tools such as 3D rendering software stepped into the scene. A standout design choice from that era? Food typography.<\/p>\n\n\n\n<p><strong>Food Typography<\/strong> is a creative design style where food items are used to form letters and words, turning text into hyperrealistic and edible looking art. This approach blends visual appeal with sensory experience, using real-world materials to convey messages in a playful and impactful way.<\/p>\n\n\n\n<p>Between 2016 and 2019, it gained traction as a popular design trend.<\/p>\n\n\n\n<p>We shared our favorite examples of food typography on Instagram in the post below:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<!-- Centered Instagram embed -->\n<div class=\"k-embed-center\">\n  <blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DFgD0ryTfAN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin:1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n    <!-- your existing inner markup stays the same -->\n  <\/blockquote>\n<\/div>\n\n<!-- Load once per page -->\n<script async src=\"https:\/\/www.instagram.com\/embed.js\"><\/script>\n\n<style>\n  \/* Centers the embed and adds a little breathing room on mobile *\/\n  .k-embed-center {\n    display: flex;\n    justify-content: center;\n    width: 100%;\n  }\n  \/* Override the inline margin so auto-centering works reliably *\/\n  .k-embed-center .instagram-media {\n    margin: 16px auto !important;\n  }\n  @media (max-width: 560px) {\n    .k-embed-center { padding: 0 8px; }\n  }\n<\/style>\n<\/div>\n<\/div>\n\n\n\n<p>One specific example is an image from 2013, where the artist used actual French toast to spell out part of the message. This method was tactile, playful, and very human. <\/p>\n\n\n\n<p>And while AI may now offer endless creative freedom, the charm of physical, material-based typography still holds a place in the design world \u2014 so don&#8217;t write it off just because AI stepped into the scene.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z_gJNOvxEdbNO3mA_foodtypography-Frenchtoastastext.png?auto=format,compress\" alt=\"French toast as text (example of object typography) - Kittl\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why use food typography and object typography?<\/h2>\n\n\n\n<p>Because the impact is immediate. When letters physically represent the product or concept, the message isn\u2019t just seen \u2014 it\u2019s felt. This is especially powerful in branding and marketing, where every detail needs to resonate.<\/p>\n\n\n\n<p>Let\u2019s view a word on its own in simple type: \u201cYum.\u201d<\/p>\n\n\n\n<p>Now imagine the visual: Melting chocolatey mocha swirls in a silky form that spells yum. The message becomes immersive, merging type and imagery. This is exactly what Pantone did in their video announcement of <a href=\"https:\/\/www.pantone.com\/color-of-the-year\/2025\" target=\"_blank\" rel=\"noopener\">the 2025 Pantone color of the year<\/a>.<\/p>\n\n\n\n<!-- Centered Instagram Reel embed (NO CAPTION) -->\n<div class=\"k-embed-center\">\n  <blockquote class=\"instagram-media\"\n    data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DDMzxVTO5vr\/?utm_source=ig_embed&amp;utm_campaign=loading\"\n    data-instgrm-version=\"14\"\n    style=\"background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin:1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n    <div style=\"padding:16px;\">\n      <a href=\"https:\/\/www.instagram.com\/reel\/DDMzxVTO5vr\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF; line-height:0; padding:0; text-align:center; text-decoration:none; 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font-family:Arial,sans-serif; font-size:14px; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n        <\/div>\n        <div style=\"padding:12.5% 0;\"><\/div>\n      <\/a>\n    <\/div>\n  <\/blockquote>\n<\/div>\n\n<style>\n  \/* Center and keep a little padding on mobile *\/\n  .k-embed-center {\n    display: flex;\n    justify-content: center;\n    width: 100%;\n  }\n  .k-embed-center .instagram-media {\n    margin: 16px auto !important;\n  }\n  @media (max-width: 560px) {\n    .k-embed-center { padding: 0 8px; }\n  }\n<\/style>\n\n<script>\n  \/\/ Load Instagram embed.js only once, then process the embeds\n  (function () {\n    function process() {\n      if (window.instgrm && window.instgrm.Embeds && typeof window.instgrm.Embeds.process === 'function') {\n        window.instgrm.Embeds.process();\n      }\n    }\n    if (!window.instgrm) {\n      var s = document.createElement('script');\n      s.async = true;\n      s.src = 'https:\/\/www.instagram.com\/embed.js';\n      s.onload = process;\n      document.head.appendChild(s);\n    } else {\n      process();\n    }\n  })();\n<\/script>\n\n\n\n<p>By merging imagery and type into a unified element, brands can create something thats more than marketingits storytelling in 3D. And this is <a href=\"https:\/\/www.kittl.com\/tools\/image-generator\">where AI image generators<\/a> can play a major role.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI-generated typography<\/h2>\n\n\n\n<p>With the help of AI, type is becoming something that not only tells a story but <em>is<\/em> the story. Today, designers can generate typographic visuals that feel alivetextured, dimensional, and fluid. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.kittl.com\/tools\/image-generator\">AI-image generators<\/a> can enable you to create typography that embodies materials and even movement, offering a deeper, more dynamic connection between brand and audience.<\/p>\n\n\n\n<p>Take the example image below:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z_gCjOvxEdbNO3fh_foodtypography-Artboard7.png?auto=format,compress\" alt=\"Object typography example with honey to create the word in the middle of the canvas &quot;honey drop&quot; - Kittl\"\/><\/figure>\n\n\n\n<p>Imagine this woven into an ad for a skincare brand whose identity is rooted in sustainability and natural materials. Their brand name (or hero text) isn\u2019t just written \u2014 it\u2019s alive and represents the honey-smooth texture of the product itself.<\/p>\n\n\n\n<p>Without saying a word, the brand\u2019s values of purity and skin-nourishing care are immediately clear.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2629_822291-62 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2629_822291-62 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 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19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><span class=\"kt-blocks-info-box-title\"><strong>Did you know?<\/strong><\/span><p class=\"kt-blocks-info-box-text\">The image in the example above was generated with <a href=\"https:\/\/www.kittl.com\/tools\/image-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Flux 1.1 Pro in Kittl<\/a>. Try experimenting with your own ideas and create object typography in Kittl via the button below!<\/p><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.kittl.com\/\" target=\"_blank\" rel=\"noopener\">Experiment with object typography<\/a><\/div>\n<\/div>\n\n\n\n<p>This is the power of AI-generated type: it bridges emotion, senses, and design. It takes brand values and distills them into a single, impactful visual moment.<\/p>\n\n\n\n<p>With this approach, designers can integrate the very essence of the brand into the typography.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Text in motion<\/h2>\n\n\n\n<p>This form of 3D, hyperreal typography isnt limited to digital stills. It&#8217;s now showing up across video, advertising, and editorial design. One standout example? Th<em>e <\/em><a href=\"https:\/\/www.heinz.com\/mustardxmustard\" target=\"_blank\" rel=\"noopener\"><em>MustardxMusta<\/em>rd Super Bowl commercial in 2025<\/a>, which turned static copy into a realistic, dynamic representation of the product, as the words were spelled out with actual mustard.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z_gLQ-vxEdbNO3pB_MustardxMustard.avif?auto=format%2Ccompress&amp;rect=142%2C789%2C2006%2C1003&amp;w=2000&amp;h=1000\" alt=\"Text as mustard in media, MustardxMustard commercial (example of object typography) - Kittl\"\/><\/figure>\n\n\n\n<p>It raises an exciting question: <em>What if the logo was the product?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What if the logo was the product?<\/h2>\n\n\n\n<p>One designer recently explored this concept by blending logo design and product visuals into a single, inseparable identity. This creator, <a href=\"https:\/\/www.instagram.com\/eslammo7amed\" target=\"_blank\" rel=\"noreferrer noopener\">Eslam Mhd<\/a>, explored what the iconic McDonald&#8217;s logo would look like if it <em><strong>was<\/strong><\/em> the product synonymous with the brandthe Big Mac.<\/p>\n\n\n\n<!-- Center Instagram embed reliably -->\n<div class=\"k-embed-center\">\n  <blockquote class=\"instagram-media\"\n    data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/ClV5XhyKJ4b\/?utm_source=ig_embed&amp;utm_campaign=loading\"\n    data-instgrm-version=\"14\"\n    style=\"background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); max-width:540px; min-width:326px; padding:0; width:100%;\">\n  <\/blockquote>\n<\/div>\n\n<style>\n  \/* Flex wrapper centers the card; padding helps on small screens *\/\n  .k-embed-center {\n    display: flex;\n    justify-content: center;\n    width: 100%;\n  }\n  \/* Instagram injects inline margin; override it to keep centered *\/\n  .k-embed-center .instagram-media {\n    margin: 16px auto !important;\n    width: 100% !important;\n    max-width: 540px !important;\n    min-width: 326px !important;\n    box-sizing: border-box;\n  }\n  @media (max-width: 560px) {\n    .k-embed-center { padding: 0 8px; }\n  }\n<\/style>\n\n<script>\n  \/\/ Load Instagram embed.js only once, then process the embed\n  (function () {\n    function process() {\n      if (window.instgrm && window.instgrm.Embeds && typeof window.instgrm.Embeds.process === 'function') {\n        window.instgrm.Embeds.process();\n      }\n    }\n    if (!window.instgrm) {\n      var s = document.createElement('script');\n      s.async = true;\n      s.src = 'https:\/\/www.instagram.com\/embed.js';\n      s.onload = process;\n      document.head.appendChild(s);\n    } else {\n      process();\n    }\n  })();\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Change the style of an image or logo with one click<\/h2>\n\n\n\n<p>To make ideas like this a reality, designers are turning to tools that allow them to shift visual styles with speed and ease.<\/p>\n\n\n\n<p>With Image Remix in Kittl, you can apply fresh visual styles to your images, text, logos, and even entire layouts in just a few clicks. It opens up new creative directions without needing to rebuild a design from scratch. Whether you&#8217;re refining a campaign or experimenting with early-stage concepts, it gives you more space to play and more time to focus on the vision.<\/p>\n\n\n\n<p>This level of creative flexibility is becoming essential. As brands look to connect on deeper levels, tools like this aren\u2019t just useful \u2014 they\u2019re redefining the design process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaway<\/h2>\n\n\n\n<p>What we\u2019re seeing now is just the beginning. Object typography is more than a design choice \u2014 it\u2019s a way you can add emotional depth, brand storytelling, and creative experimentation to your projects. <\/p>\n\n\n\n<p>AI-generated typography is a tool to enhance human creativity, extending our ability to communicate ideas in richer, more nuanced ways.<\/p>\n\n\n\n<p>And type is no longer just words or an added design element \u2014 it\u2019s your key to level-up branding, storytelling, and visual communication.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/app.kittl.com\" target=\"_blank\" rel=\"noopener\">Practice your object typography in Kittl!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Have you noticed how typography is evolving? Letters are no longer just tools for communication. They&#8217;re expressive art forms in their own right. What we&#8217;re talking about here is text that takes the form of physical objectsoften called &#8220;object typography&#8221; or &#8220;typographic illustration.&#8221; Lately, AI image generators have allowed creators to shift typography from something&#8230;<\/p>\n","protected":false},"author":11,"featured_media":8475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[621,463,620],"class_list":["post-2629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-editors-picks","tag-fonts-typography","tag-recommended"],"taxonomy_info":{"category":[{"value":1,"label":"Tips &amp; Tricks"}],"post_tag":[{"value":621,"label":"Editor's Picks"},{"value":463,"label":"Fonts &amp; Typography"},{"value":620,"label":"Recommended"}]},"featured_image_src_large":["https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2025\/04\/objecttypo-1024x470.jpg",1024,470,true],"author_info":{"display_name":"Marie Sylvester","author_link":"https:\/\/www.kittl.com\/blogs\/author\/mariesylvester\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Tips &amp; Tricks","slug":"tips-tricks","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"Unlock quick wins and clever design solutions with Kittl, packed with bite-sized tips, practical shortcuts, and creative hacks to level up your design workflow. You'll find smart ways to get more from Kittl's features, tools, and templates.","parent":0,"count":127,"filter":"raw","cat_ID":1,"category_count":127,"category_description":"Unlock quick wins and clever design solutions with Kittl, packed with bite-sized tips, practical shortcuts, and creative hacks to level up your design workflow. You'll find smart ways to get more from Kittl's features, tools, and templates.","cat_name":"Tips &amp; Tricks","category_nicename":"tips-tricks","category_parent":0}],"tag_info":[{"term_id":621,"name":"Editor's Picks","slug":"editors-picks","term_group":0,"term_taxonomy_id":621,"taxonomy":"post_tag","description":"The best place to start. Our curated lists.","parent":0,"count":181,"filter":"raw"},{"term_id":463,"name":"Fonts &amp; Typography","slug":"fonts-typography","term_group":0,"term_taxonomy_id":463,"taxonomy":"post_tag","description":"Discover Kittl's font-focused content including type recommendations, usage tips, content focused on type design, font pairing, layout principles, and how to elevate your designs with powerful typography choices.","parent":0,"count":29,"filter":"raw"},{"term_id":620,"name":"Recommended","slug":"recommended","term_group":0,"term_taxonomy_id":620,"taxonomy":"post_tag","description":"","parent":0,"count":182,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts\/2629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/comments?post=2629"}],"version-history":[{"count":27,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts\/2629\/revisions"}],"predecessor-version":[{"id":14911,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts\/2629\/revisions\/14911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/media\/8475"}],"wp:attachment":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/media?parent=2629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/categories?post=2629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/tags?post=2629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}