{"id":2589,"date":"2024-12-09T13:49:59","date_gmt":"2024-12-09T13:49:59","guid":{"rendered":"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/color-psychology-guide\/"},"modified":"2026-02-08T15:53:08","modified_gmt":"2026-02-08T15:53:08","slug":"color-psychology-guide","status":"publish","type":"post","link":"https:\/\/www.kittl.com\/blogs\/color-psychology-guide\/","title":{"rendered":"The psychology of color: Designing with emotion in mind"},"content":{"rendered":"\n<p>Color isn&#8217;t just about aesthetics &#8211; it shapes perceptions, evokes emotions, and can help influence behavior. The study of this phenomenon is <strong><em>color psychology<\/em><\/strong>. <\/p>\n\n\n\n<p>In this guide, well cover the essential concepts of color psychology, exploring how different colors influence mood, how cultural contexts affect color meanings, and delve into warm vs cold color. <\/p>\n\n\n\n<p>These are essential insights for professional designers to produce more impactful and meaningful creations &#8211; whether for design, marketing, branding, or user experience (UX) design.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id2589_dabd70-c8 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id2589_dabd70-c8 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id2589_dabd70-c8 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id2589_dabd70-c8 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-colors-evoke-emotions-and-psychological-responses\"><strong>How colors evoke emotions and psychological responses<\/strong><\/h2>\n\n\n\n<p>Artists, designers, and marketers all aim to evoke emotions in their audiences, using specific tactics to inspire desired reactions. And in branding, color plays a crucial role by delivering a unique psychological impact that shapes brand perception.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2589_9d878b-a8 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2589_9d878b-a8 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box2589_9d878b-a8 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2589_9d878b-a8 .kt-info-svg-icon-flip, .kt-info-box2589_9d878b-a8 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box2589_9d878b-a8 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box2589_9d878b-a8 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box2589_9d878b-a8 .kt-infobox-textcontent span.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2589_9d878b-a8 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box2589_9d878b-a8 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box2589_9d878b-a8 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2589_9d878b-a8\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><span class=\"kt-blocks-info-box-title\"><strong>Fun fact<\/strong><\/span><p class=\"kt-blocks-info-box-text\">Colors alone can influence up to 90% of an initial impression. (<a href=\"https:\/\/review42.com\/resources\/color-psychology-facts\/#:~:text=Colors%20alone%20can%20influence%20up,%25%20of%20shoppers&#039;%20purchase%20decisions.\" target=\"_blank\" rel=\"noreferrer noopener\">source)<\/a><\/p><\/div><\/span><\/div>\n\n\n\n<p>Every color elicits distinct psychological and emotional responses. By understanding these associations, you can choose colors that align with the message and goals of your projects. Here are some of the most common emotional associations with colors:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"red\"><strong>Red<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id2589_b13536-fc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_b13536-fc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_b13536-fc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)));}.kb-row-layout-id2589_b13536-fc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_b13536-fc > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2589_b13536-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_b13536-fc > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2589_b13536-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_b13536-fc alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-half kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_aab3dd-b0 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_aab3dd-b0 > .kt-inside-inner-col,.kadence-column2589_aab3dd-b0 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_aab3dd-b0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_aab3dd-b0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_aab3dd-b0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_aab3dd-b0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_aab3dd-b0{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_aab3dd-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_aab3dd-b0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_aab3dd-b0 kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column2589_5851a9-b4 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_5851a9-b4 > .kt-inside-inner-col,.kadence-column2589_5851a9-b4 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_5851a9-b4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_5851a9-b4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_5851a9-b4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_5851a9-b4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_5851a9-b4{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_5851a9-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_5851a9-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_5851a9-b4 kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_92cfe1-5a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_92cfe1-5a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_92cfe1-5a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_92cfe1-5a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_92cfe1-5a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_92cfe1-5a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_92cfe1-5a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_8bd068-de > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_8bd068-de > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_8bd068-de > .kt-inside-inner-col,.kadence-column2589_8bd068-de > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_8bd068-de > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_8bd068-de > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_8bd068-de > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_8bd068-de > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_8bd068-de{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_8bd068-de > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_8bd068-de > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_8bd068-de kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Modern-Pinterest-Ads-22fHUwO9\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z1Icd5bqstJ98F1H_Colortheorycampaign-ModernPinterestAds-5-.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Modern Pinterest Ads Design. <a href=\"https:\/\/www.kittl.com\/design\/Modern-Pinterest-Ads-22fHUwO9\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2589_726b05-ed > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_726b05-ed > .kt-inside-inner-col,.kadence-column2589_726b05-ed > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_726b05-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_726b05-ed > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_726b05-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_726b05-ed > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_726b05-ed{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_726b05-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_726b05-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_726b05-ed kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Often associated with urgency, passion, and excitement, red is an attention-grabbing color. <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC8430831\/#:~:text=Additionally%2C%20red%20and%20yellow%20increased,rate%20and%20skin%20conductivity%20response.\" target=\"_blank\" rel=\"noreferrer noopener\">Studies<\/a> suggest that the color red (as well as yellow) can increase heart rate and stimulate action. Brands often use red for calls-to-action, promotions, and anything that requires a sense of immediacy or excitement.<\/p>\n\n\n\n<p>Red often symbolizes danger and anger. Alternatively, red symbolizes positives such as courage, passion, love, and joy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"blue\"><strong>Blue<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id2589_d719b4-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_d719b4-00 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_d719b4-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)));}.kb-row-layout-id2589_d719b4-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_d719b4-00 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2589_d719b4-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_d719b4-00 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2589_d719b4-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_d719b4-00 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-half kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_67219e-1e > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_67219e-1e > .kt-inside-inner-col,.kadence-column2589_67219e-1e > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_67219e-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_67219e-1e > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_67219e-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_67219e-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_67219e-1e{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_67219e-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_67219e-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_67219e-1e kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column2589_73fcae-97 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_73fcae-97 > .kt-inside-inner-col,.kadence-column2589_73fcae-97 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_73fcae-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_73fcae-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_73fcae-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_73fcae-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_73fcae-97{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_73fcae-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_73fcae-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_73fcae-97 kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_448f52-25 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_448f52-25 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_448f52-25 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_448f52-25 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_448f52-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_448f52-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_448f52-25 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_1beafe-83 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_1beafe-83 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_1beafe-83 > .kt-inside-inner-col,.kadence-column2589_1beafe-83 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_1beafe-83 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_1beafe-83 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_1beafe-83 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_1beafe-83 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_1beafe-83{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_1beafe-83 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_1beafe-83 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_1beafe-83 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Roll-up-Banners-vSnBS0PM\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z1IeHZbqstJ98F2P_Colortheorycampaign-Artboard2.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Roll-up Banner Design. <a href=\"https:\/\/www.kittl.com\/design\/Roll-up-Banners-vSnBS0PM\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2589_2b37e8-09 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_2b37e8-09 > .kt-inside-inner-col,.kadence-column2589_2b37e8-09 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_2b37e8-09 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_2b37e8-09 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_2b37e8-09 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_2b37e8-09 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_2b37e8-09{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_2b37e8-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_2b37e8-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_2b37e8-09 kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Known for its calming, trustworthy, and reliable qualities, blue is a cool color ideal for promoting a sense of calm and establishing a connection of trust with the audience. It\u2019s commonly used in corporate and healthcare settings to convey stability and dependability.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2589_7ff764-63 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2589_7ff764-63 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box2589_7ff764-63 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2589_7ff764-63 .kt-info-svg-icon-flip, .kt-info-box2589_7ff764-63 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box2589_7ff764-63 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box2589_7ff764-63 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box2589_7ff764-63 .kt-infobox-textcontent span.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2589_7ff764-63 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box2589_7ff764-63 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box2589_7ff764-63 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2589_7ff764-63\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><span class=\"kt-blocks-info-box-title\"><strong>Fun fact<\/strong><\/span><p class=\"kt-blocks-info-box-text\">The colors blue and red pose an interesting contradiction to color theorists. When it comes to light sources, blue is physically warmer than red. But the psychological qualities of color that link to temperature say the opposite. Psychologically, blue is cooler than red.<\/p><\/div><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"yellow\"><strong>Yellow<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id2589_2a8601-2f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_2a8601-2f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_2a8601-2f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)));}.kb-row-layout-id2589_2a8601-2f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_2a8601-2f > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2589_2a8601-2f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_2a8601-2f > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2589_2a8601-2f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_2a8601-2f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-half kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_bfa0df-de > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_bfa0df-de > .kt-inside-inner-col,.kadence-column2589_bfa0df-de > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_bfa0df-de > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_bfa0df-de > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_bfa0df-de > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_bfa0df-de > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_bfa0df-de{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_bfa0df-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_bfa0df-de > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_bfa0df-de kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column2589_171df0-13 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_171df0-13 > .kt-inside-inner-col,.kadence-column2589_171df0-13 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_171df0-13 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_171df0-13 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_171df0-13 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_171df0-13 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_171df0-13{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_171df0-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_171df0-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_171df0-13 kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_7acc0c-48 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_7acc0c-48 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_7acc0c-48 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_7acc0c-48 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_7acc0c-48 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_7acc0c-48 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_7acc0c-48 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_98cdfb-e4 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_98cdfb-e4 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_98cdfb-e4 > .kt-inside-inner-col,.kadence-column2589_98cdfb-e4 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_98cdfb-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_98cdfb-e4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_98cdfb-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_98cdfb-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_98cdfb-e4{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_98cdfb-e4 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_98cdfb-e4 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_98cdfb-e4 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Furniture-Roll-up-Banners-Ki9menyb\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z1Id7ZbqstJ98F2J_Colortheorycampaign-FurnitureRoll-upBanners.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Furniture Roll-up Banner Design. <a href=\"https:\/\/www.kittl.com\/design\/Furniture-Roll-up-Banners-Ki9menyb\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2589_29e8fd-32 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_29e8fd-32 > .kt-inside-inner-col,.kadence-column2589_29e8fd-32 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_29e8fd-32 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_29e8fd-32 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_29e8fd-32 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_29e8fd-32 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_29e8fd-32{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_29e8fd-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_29e8fd-32 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_29e8fd-32 kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Associated with warmth, happiness, and optimism, yellow is uplifting and energizing. It\u2019s often used to draw attention or create a cheerful vibe, but should be used sparingly, as too much yellow can cause eye strain. <\/p>\n\n\n\n<p>This is because yellow is one of the brightest colors in the visible spectrum &#8211; it reflects a significant amount of light. This high luminance can overwhelm the eyes, especially on digital screens or in bright environments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"green\"><strong>Green<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id2589_5166d0-3a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_5166d0-3a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_5166d0-3a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)));}.kb-row-layout-id2589_5166d0-3a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_5166d0-3a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2589_5166d0-3a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_5166d0-3a > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2589_5166d0-3a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_5166d0-3a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-half kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_2f2f2d-99 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_2f2f2d-99 > .kt-inside-inner-col,.kadence-column2589_2f2f2d-99 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_2f2f2d-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_2f2f2d-99 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_2f2f2d-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_2f2f2d-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_2f2f2d-99{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_2f2f2d-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_2f2f2d-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_2f2f2d-99 kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column2589_c60650-69 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_c60650-69 > .kt-inside-inner-col,.kadence-column2589_c60650-69 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_c60650-69 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_c60650-69 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_c60650-69 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_c60650-69 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_c60650-69{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_c60650-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_c60650-69 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_c60650-69 kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_0754e0-ca > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_0754e0-ca > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_0754e0-ca > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_0754e0-ca > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_0754e0-ca > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_0754e0-ca > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_0754e0-ca alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_aa39d2-9c > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_aa39d2-9c > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_aa39d2-9c > .kt-inside-inner-col,.kadence-column2589_aa39d2-9c > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_aa39d2-9c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_aa39d2-9c > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_aa39d2-9c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_aa39d2-9c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_aa39d2-9c{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_aa39d2-9c > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_aa39d2-9c > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_aa39d2-9c kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Report-Newsletter-pnMWbzVg\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z1IewZbqstJ98F2m_Colortheorycampaign-Thecolorgreen-1-.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Report Newsletter Design. <a href=\"https:\/\/www.kittl.com\/design\/Report-Newsletter-pnMWbzVg\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2589_638206-4d > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_638206-4d > .kt-inside-inner-col,.kadence-column2589_638206-4d > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_638206-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_638206-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_638206-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_638206-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_638206-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_638206-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_638206-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_638206-4d kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Evoking feelings of growth, nature, and health, green is commonly used by brands that focus on wellness, sustainability, and eco-friendliness. This color has a calming, balancing effect, ideal for brands that want to establish an organic aesthetic or connection with nature.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"purple\"><strong>Purple<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id2589_59cd12-68 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_59cd12-68 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_59cd12-68 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)));}.kb-row-layout-id2589_59cd12-68 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_59cd12-68 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2589_59cd12-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_59cd12-68 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2589_59cd12-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_59cd12-68 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-half kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_1f4ccf-01 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_1f4ccf-01 > .kt-inside-inner-col,.kadence-column2589_1f4ccf-01 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_1f4ccf-01 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_1f4ccf-01 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_1f4ccf-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_1f4ccf-01 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_1f4ccf-01{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_1f4ccf-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_1f4ccf-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_1f4ccf-01 kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column2589_7759e5-1e > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_7759e5-1e > .kt-inside-inner-col,.kadence-column2589_7759e5-1e > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_7759e5-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_7759e5-1e > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_7759e5-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_7759e5-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_7759e5-1e{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_7759e5-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_7759e5-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_7759e5-1e kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_5c2e48-2b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_5c2e48-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_5c2e48-2b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_5c2e48-2b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_5c2e48-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_5c2e48-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_5c2e48-2b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_8faf92-87 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_8faf92-87 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_8faf92-87 > .kt-inside-inner-col,.kadence-column2589_8faf92-87 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_8faf92-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_8faf92-87 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_8faf92-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_8faf92-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_8faf92-87{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_8faf92-87 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_8faf92-87 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_8faf92-87 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Violet-Clothing-Brand-Logo-KeqTEbDb\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z1IfIpbqstJ98F3E_Colortheorycampaign-Thecolorpurple.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Violet Clothing Brand Logo Design. <a href=\"https:\/\/www.kittl.com\/design\/Violet-Clothing-Brand-Logo-KeqTEbDb\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2589_f0e903-25 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_f0e903-25 > .kt-inside-inner-col,.kadence-column2589_f0e903-25 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_f0e903-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_f0e903-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_f0e903-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_f0e903-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_f0e903-25{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_f0e903-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_f0e903-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_f0e903-25 kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Linked with luxury, creativity, and sophistication, purple conveys a sense of elegance and exclusivity. It\u2019s often found in beauty and luxury brand designs as it evokes a premium feel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"orange\"><strong>Orange<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id2589_f72edc-1c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_f72edc-1c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_f72edc-1c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)));}.kb-row-layout-id2589_f72edc-1c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_f72edc-1c > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2589_f72edc-1c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_f72edc-1c > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2589_f72edc-1c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_f72edc-1c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-half kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_a35589-8d > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_a35589-8d > .kt-inside-inner-col,.kadence-column2589_a35589-8d > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_a35589-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_a35589-8d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_a35589-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_a35589-8d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_a35589-8d{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_a35589-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_a35589-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_a35589-8d kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column2589_b2400a-d1 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_b2400a-d1 > .kt-inside-inner-col,.kadence-column2589_b2400a-d1 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_b2400a-d1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_b2400a-d1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_b2400a-d1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_b2400a-d1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_b2400a-d1{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_b2400a-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_b2400a-d1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_b2400a-d1 kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_156e79-c4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_156e79-c4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_156e79-c4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_156e79-c4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_156e79-c4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_156e79-c4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_156e79-c4 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_639760-43 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_639760-43 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_639760-43 > .kt-inside-inner-col,.kadence-column2589_639760-43 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_639760-43 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_639760-43 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_639760-43 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_639760-43 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_639760-43{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_639760-43 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_639760-43 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_639760-43 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Roll-up-Banners-KYsJks6s\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z1Iio5bqstJ98F4l_Colortheorycampaign-Roll-upBanners1-2-.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Roll-up Banners Design. <a href=\"https:\/\/www.kittl.com\/design\/Roll-up-Banners-KYsJks6s\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2589_889123-f3 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_889123-f3 > .kt-inside-inner-col,.kadence-column2589_889123-f3 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_889123-f3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_889123-f3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_889123-f3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_889123-f3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_889123-f3{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_889123-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_889123-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_889123-f3 kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Energetic and friendly, orange combines the urgency of red with the optimism of yellow, making it great for calls-to-action and approachable brand messaging. Orange is popular in brands that want to appear fun, adventurous, and accessible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"black\"><strong>Black<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id2589_0b3b9b-51 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_0b3b9b-51 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_0b3b9b-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)));}.kb-row-layout-id2589_0b3b9b-51 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_0b3b9b-51 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2589_0b3b9b-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_0b3b9b-51 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2589_0b3b9b-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_0b3b9b-51 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-half kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_c10cfb-99 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_c10cfb-99 > .kt-inside-inner-col,.kadence-column2589_c10cfb-99 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_c10cfb-99 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_c10cfb-99 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_c10cfb-99 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_c10cfb-99 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_c10cfb-99{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_c10cfb-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_c10cfb-99 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_c10cfb-99 kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column2589_d004cd-5b > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_d004cd-5b > .kt-inside-inner-col,.kadence-column2589_d004cd-5b > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_d004cd-5b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_d004cd-5b > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_d004cd-5b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_d004cd-5b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_d004cd-5b{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_d004cd-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_d004cd-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_d004cd-5b kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_c9dc02-56 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_c9dc02-56 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_c9dc02-56 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_c9dc02-56 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_c9dc02-56 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_c9dc02-56 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_c9dc02-56 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_2bcb17-38 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_2bcb17-38 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_2bcb17-38 > .kt-inside-inner-col,.kadence-column2589_2bcb17-38 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_2bcb17-38 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_2bcb17-38 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_2bcb17-38 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_2bcb17-38 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_2bcb17-38{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_2bcb17-38 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_2bcb17-38 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_2bcb17-38 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Rtulo-para-Caf-expresso-5swQpbj1\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z1Ift5bqstJ98F3N_Colortheorycampaign-Ro%CC%81tuloparaCafe%CC%81expresso.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">R\u00f3tulo Para Caf\u00e9 Expresso Design. <a href=\"https:\/\/www.kittl.com\/design\/Rtulo-para-Caf-expresso-5swQpbj1\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2589_fc898c-7f > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_fc898c-7f > .kt-inside-inner-col,.kadence-column2589_fc898c-7f > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_fc898c-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_fc898c-7f > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_fc898c-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_fc898c-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_fc898c-7f{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_fc898c-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_fc898c-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_fc898c-7f kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Representing power, sophistication, and authority, black brings a timeless and elegant feel to designs. It\u2019s often used by brands in the luxury and fashion industries to convey a sense of exclusivity and professionalism.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"white\"><strong>White<\/strong><\/h3>\n\n\n<style>.kb-row-layout-id2589_80359b-64 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_80359b-64 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_80359b-64 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(70% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)))minmax(0, calc(15% - ((var(--global-kb-gap-md, 2rem) * 2 )\/3)));}.kb-row-layout-id2589_80359b-64 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_80359b-64 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2589_80359b-64 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_80359b-64 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2589_80359b-64 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_80359b-64 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-half kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_0b81d6-ba > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_0b81d6-ba > .kt-inside-inner-col,.kadence-column2589_0b81d6-ba > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_0b81d6-ba > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_0b81d6-ba > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_0b81d6-ba > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_0b81d6-ba > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_0b81d6-ba{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_0b81d6-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_0b81d6-ba > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_0b81d6-ba kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column2589_e7ff73-7d > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_e7ff73-7d > .kt-inside-inner-col,.kadence-column2589_e7ff73-7d > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_e7ff73-7d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_e7ff73-7d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_e7ff73-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_e7ff73-7d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_e7ff73-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_e7ff73-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_e7ff73-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_e7ff73-7d kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_8c127c-b7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_8c127c-b7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_8c127c-b7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_8c127c-b7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_8c127c-b7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_8c127c-b7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_8c127c-b7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_df4910-c6 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_df4910-c6 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_df4910-c6 > .kt-inside-inner-col,.kadence-column2589_df4910-c6 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_df4910-c6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_df4910-c6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_df4910-c6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_df4910-c6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_df4910-c6{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_df4910-c6 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_df4910-c6 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_df4910-c6 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Embrace-The-White-Space-Poster-WrNDw0oq\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z1IfoJbqstJ98F3K_Colortheorycampaign-EmbraceTheWhiteSpacePoster.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Embrace The White Space Poster Design. <a href=\"https:\/\/www.kittl.com\/design\/Embrace-The-White-Space-Poster-WrNDw0oq\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2589_9fc640-79 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_9fc640-79 > .kt-inside-inner-col,.kadence-column2589_9fc640-79 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_9fc640-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_9fc640-79 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_9fc640-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_9fc640-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_9fc640-79{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_9fc640-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_9fc640-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_9fc640-79 kittl-template-block\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Clean, fresh, and simple, white is often used to create space and convey purity. Many brands use white in minimalistic designs to foster a modern, refined look.<\/p>\n\n\n\n<p>These psychological associations can vary based on context and cultural interpretations. When designing with color, it\u2019s essential to consider how a target audience might emotionally respond to a specific hue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-most-popular-colors\"><strong>The most popular colors<\/strong><\/h2>\n\n\n\n<p>Did you know that blue is the world&#8217;s most loved color? This <a href=\"https:\/\/www.linkedin.com\/pulse\/what-most-popular-color-world-natalia-golenkova\/\" target=\"_blank\" rel=\"noreferrer noopener\">chart<\/a> shows a breakdown of color preferences of select countries with blue largely taking the lead.<\/p>\n\n\n\n<p>Plus, blue remains a favorite regardless of age or gender. <a href=\"https:\/\/review42.com\/resources\/color-psychology-facts\/#:~:text=Colors%20alone%20can%20influence%20up,%25%20of%20shoppers&#039;%20purchase%20decisions.\" target=\"_blank\" rel=\"noreferrer noopener\">Studies<\/a> show men prefer blue (57%), green (14%), and black (9%) while women&#8217;s top three favorite colors are blue (35%), purple (23%), and green (14%).<\/p>\n\n\n\n<p>Knowing this its no surprise that blue is considered to be a <a href=\"https:\/\/visme.co\/blog\/feminine-design-masculine-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">gender neutral color<\/a>. Along with light brown, gray, black and white. In this case, blue is possibly the best color to use in designs to please a wide audience and the best go-to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consider-cultural-differences-in-design\"><strong>Consider cultural differences in design<\/strong><\/h2>\n\n\n\n<p>As you integrate cultural understanding into your designs, ask yourself these key questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is my target audience, and what are their cultural values?<\/li>\n\n\n\n<li>Are there any historical or symbolic associations tied to the colors I\u2019ve chosen?<\/li>\n\n\n\n<li>Could my color choices inadvertently evoke unintended emotions or interpretations?<\/li>\n<\/ul>\n\n\n\n<p>Considering these cultural nuances, will help you avoid unintended interpretations and create designs that are mindful to your audience\u2019s background.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-psychology-of-warm-and-cold-colors\"><strong>The psychology of warm and cold colors<\/strong><\/h2>\n\n\n\n<p>We dive deeper into the psychology of warm and cold colors with our <em><a href=\"https:\/\/kittl.com\/article\/warm-and-cool-colors\" target=\"_blank\" rel=\"noreferrer noopener\">warm and cool colors designer&#8217;s guide<\/a><\/em>. If you need a refresher, give it a read to catch up on how color temperature can influence your design decisions. For now, lets quickly review the characteristics of warm and cold colors and their psychological impacts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cold-colors-definition\">Cold colors: Definition<\/h3>\n\n\n\n<p>Cool colors (also known as cold colors) range between blue, green, and purple on one side of the color wheel. They\u2019re often associated with nature, water, and the sky.<\/p>\n\n\n\n<p><strong>The psychology of cold colors:<\/strong><\/p>\n\n\n\n<p>We\u2019ll explore the two main emotions behind them: calm and sadness. One could argue these are two completely different emotions while one could also argue, they fit together harmoniously.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z1N2RpbqstJ98MIE_colortheorystuff-Coolcolors.png?auto=format,compress\" alt=\"Cool colors\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"warm-colors-definition\">Warm colors: Definition<\/h3>\n\n\n\n<p>Warm colors range from yellow, orange, and red, on the opposite side of the color wheel. They\u2019re typically associated with fire, the sun, and heat.<\/p>\n\n\n\n<p><strong>The psychology of warm colors:<\/strong><\/p>\n\n\n\n<p>Warm colors are highly evocative and are often linked to emotions like passion, energy, and comfort. Let&#8217;s explore the two key emotions they evoke<strong>: ener<\/strong>gy an<strong>d comfor<\/strong>t.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z1N2RpbqstJ98MID_colortheorystuff-Warmcolors.png?auto=format,compress\" alt=\"Warm colors\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"applying-color-psychology-to-professional-environments-marketing-branding-and-ux-design\"><strong>Applying color psychology to professional environments: Marketing, branding, and UX design<\/strong><\/h2>\n\n\n\n<p>As we mentioned above, color psychology plays a powerful role in influencing consumer behavior, brand perception, and user experience. Let\u2019s explore how the principles of color psychology are relevant across different design fields:<\/p>\n\n\n\n<p><strong>Marketing<\/strong><\/p>\n\n\n\n<p>In marketing, color can drive emotional engagement, increase conversions, and influence purchasing behavior. For instance, fast-food brands often use reds and yellows to create an inviting and energetic atmosphere that encourages quick dining, while wellness brands may opt for greens and blues to promote relaxation and health. Color also plays a critical role in advertisements, where it can create a sense of urgency or inspire feelings of calm.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2589_62bddd-0c .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2589_62bddd-0c .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box2589_62bddd-0c .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2589_62bddd-0c .kt-info-svg-icon-flip, .kt-info-box2589_62bddd-0c .kt-blocks-info-box-number{font-size:20px;}.kt-info-box2589_62bddd-0c .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box2589_62bddd-0c .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box2589_62bddd-0c .kt-infobox-textcontent span.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2589_62bddd-0c .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box2589_62bddd-0c .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box2589_62bddd-0c .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2589_62bddd-0c\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><span class=\"kt-blocks-info-box-title\">Fun fact<\/span><p class=\"kt-blocks-info-box-text\">Colors have been shown to influence 85% of shoppers purchase decisions. (<a href=\"https:\/\/review42.com\/resources\/color-psychology-facts\/#:~:text=Colors%20alone%20can%20influence%20up,%25%20of%20shoppers&#039;%20purchase%20decisions.\" target=\"_blank\" rel=\"noopener\">source<\/a>)<\/p><\/div><\/span><\/div>\n\n\n\n<p><strong>Example:<\/strong> A fitness brand might use bold, energetic colors like red and orange in its ads to inspire action and enthusiasm, while a skincare line may lean on a neutral palette with gold tones to convey luxury and tranquility. See the difference in energy in the visual examples below:<\/p>\n\n\n<style>.kb-row-layout-id2589_98519f-50 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_98519f-50 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_98519f-50 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2589_98519f-50 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_98519f-50 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2589_98519f-50 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_98519f-50 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column2589_7f4a4f-84 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column2589_7f4a4f-84 > .kt-inside-inner-col,.kadence-column2589_7f4a4f-84 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_7f4a4f-84 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_7f4a4f-84 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_7f4a4f-84 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_7f4a4f-84 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_7f4a4f-84{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_7f4a4f-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_7f4a4f-84 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_7f4a4f-84 kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_065d7f-53 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_065d7f-53 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_065d7f-53 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_065d7f-53 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_065d7f-53 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_065d7f-53 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_065d7f-53 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_e7d7ed-b7 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_e7d7ed-b7 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_e7d7ed-b7 > .kt-inside-inner-col,.kadence-column2589_e7d7ed-b7 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_e7d7ed-b7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_e7d7ed-b7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_e7d7ed-b7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_e7d7ed-b7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_e7d7ed-b7{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_e7d7ed-b7 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_e7d7ed-b7 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_e7d7ed-b7 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Productivity-and-Collaboration-Tools-SaaS-Company-FBIG-Ads-oylvFmlb\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z084C5bqstJ97_26_UntitledProject-fitnessbrandcolorpalette.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">SaaS Company &#8211; FB\/IG Ads. <a href=\"https:\/\/www.kittl.com\/design\/Productivity-and-Collaboration-Tools-SaaS-Company-FBIG-Ads-oylvFmlb\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2589_c63d7c-71 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column2589_c63d7c-71 > .kt-inside-inner-col,.kadence-column2589_c63d7c-71 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_c63d7c-71 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_c63d7c-71 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_c63d7c-71 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_c63d7c-71 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_c63d7c-71{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_c63d7c-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_c63d7c-71 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_c63d7c-71 kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_4287ce-c9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_4287ce-c9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_4287ce-c9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_4287ce-c9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_4287ce-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_4287ce-c9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_4287ce-c9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_ce38d7-09 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_ce38d7-09 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_ce38d7-09 > .kt-inside-inner-col,.kadence-column2589_ce38d7-09 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_ce38d7-09 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_ce38d7-09 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_ce38d7-09 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_ce38d7-09 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_ce38d7-09{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_ce38d7-09 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_ce38d7-09 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_ce38d7-09 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Testimonial-Ads-Cosmetic-DO1REhsf\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z09Rm5bqstJ98ACn_UntitledProject-luxurybrandcolorpalette.png?auto=format%2Ccompress&amp;rect=0%2C0%2C699%2C590&amp;w=800&amp;h=675\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Cosmetic Testimonial Ads. <a href=\"https:\/\/www.kittl.com\/design\/Testimonial-Ads-Cosmetic-DO1REhsf\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><strong>Branding<\/strong><\/p>\n\n\n\n<p>Color choice is integral to establishing brand identity and building <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a>. Consistency in color across brand materials helps build recognition and trust, reinforcing the brands values and personality. Think of iconic brands like Coca-Colas use of red to convey energy and excitement, or Tiffany &amp; Co.&#8217;s soft blue, symbolizing luxury and exclusivity.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2589_b0013a-1d .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2589_b0013a-1d .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box2589_b0013a-1d .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2589_b0013a-1d .kt-info-svg-icon-flip, .kt-info-box2589_b0013a-1d .kt-blocks-info-box-number{font-size:20px;}.kt-info-box2589_b0013a-1d .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box2589_b0013a-1d .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box2589_b0013a-1d .kt-infobox-textcontent span.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2589_b0013a-1d .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box2589_b0013a-1d .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box2589_b0013a-1d .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2589_b0013a-1d\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><span class=\"kt-blocks-info-box-title\">Fun fact<\/span><p class=\"kt-blocks-info-box-text\">Colors have been shown to increase brand awareness by 80%. (<a href=\"https:\/\/review42.com\/resources\/color-psychology-facts\/#:~:text=Colors%20alone%20can%20influence%20up,%25%20of%20shoppers&#039;%20purchase%20decisions.\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a>)<\/p><\/div><\/span><\/div>\n\n\n\n<p><strong>Example:<\/strong> When defining your brands colors, think about what emotions you want to evoke in your audience. For a spa, using muted, neutral, colors can establish a high-end and clean aesthetic. A playful brand might choose bright, friendly colors like pink and orange to appear more fun.<\/p>\n\n\n<style>.kb-row-layout-id2589_b56a0c-db > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_b56a0c-db > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_b56a0c-db > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2589_b56a0c-db > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_b56a0c-db > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2589_b56a0c-db > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_b56a0c-db alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column2589_ca9f88-ac > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column2589_ca9f88-ac > .kt-inside-inner-col,.kadence-column2589_ca9f88-ac > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_ca9f88-ac > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_ca9f88-ac > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_ca9f88-ac > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_ca9f88-ac > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_ca9f88-ac{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_ca9f88-ac > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_ca9f88-ac > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_ca9f88-ac kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_67de62-82 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_67de62-82 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_67de62-82 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_67de62-82 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_67de62-82 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_67de62-82 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_67de62-82 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_517d27-c7 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_517d27-c7 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_517d27-c7 > .kt-inside-inner-col,.kadence-column2589_517d27-c7 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_517d27-c7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_517d27-c7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_517d27-c7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_517d27-c7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_517d27-c7{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_517d27-c7 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_517d27-c7 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_517d27-c7 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Modern-Agency-RUg2MQxM\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z08-15bqstJ97_6q_UntitledProject-luxurybrandcolorpalette1.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Modern Agency Brand Design. <a href=\"https:\/\/www.kittl.com\/design\/Modern-Agency-RUg2MQxM\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2589_5f2e64-0f > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column2589_5f2e64-0f > .kt-inside-inner-col,.kadence-column2589_5f2e64-0f > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_5f2e64-0f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_5f2e64-0f > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_5f2e64-0f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_5f2e64-0f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_5f2e64-0f{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_5f2e64-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_5f2e64-0f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_5f2e64-0f kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_daf7d6-be > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_daf7d6-be > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_daf7d6-be > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_daf7d6-be > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_daf7d6-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_daf7d6-be > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_daf7d6-be alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_b3e8ca-bb > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_b3e8ca-bb > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_b3e8ca-bb > .kt-inside-inner-col,.kadence-column2589_b3e8ca-bb > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_b3e8ca-bb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_b3e8ca-bb > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_b3e8ca-bb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_b3e8ca-bb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_b3e8ca-bb{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_b3e8ca-bb > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_b3e8ca-bb > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_b3e8ca-bb kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Cute-Pastel-Logo-rn50s1zJ\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z08-3JbqstJ97_6r_UntitledProject-luxurybrandcolorpalette2.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Cute Pastel Logo Design. <a href=\"https:\/\/www.kittl.com\/design\/Cute-Pastel-Logo-rn50s1zJ\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><strong>User experience (UX) design<\/strong><\/p>\n\n\n\n<p>In UX design, color can enhance usability, guide users through a site, and improve the overall experience. Buttons, for example, can use color psychology to signal action &#8211; reds and oranges for immediate action, while greens might indicate a positive or safe choice.<\/p>\n\n\n\n<p><strong>Example:<\/strong> A professional marketing business might use blue as the base color to showcase professionalism and instill trust in viewers with white tone accents to draw the gaze.<\/p>\n\n\n<style>.kb-row-layout-id2589_af29bd-13 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_af29bd-13 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_af29bd-13 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2589_af29bd-13 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_af29bd-13 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2589_af29bd-13 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_af29bd-13 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column2589_5151fb-c5 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column2589_5151fb-c5 > .kt-inside-inner-col,.kadence-column2589_5151fb-c5 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_5151fb-c5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_5151fb-c5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_5151fb-c5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_5151fb-c5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_5151fb-c5{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_5151fb-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_5151fb-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_5151fb-c5 kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_d7b1ca-d5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_d7b1ca-d5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_d7b1ca-d5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2589_d7b1ca-d5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2589_d7b1ca-d5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2589_d7b1ca-d5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2589_d7b1ca-d5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2589_47d252-6b > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2589_47d252-6b > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2589_47d252-6b > .kt-inside-inner-col,.kadence-column2589_47d252-6b > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_47d252-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_47d252-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_47d252-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_47d252-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_47d252-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_47d252-6b > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_47d252-6b > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_47d252-6b kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Streetwear-Discount-Up-To-Promotion-Special-Offer-Ads-T0Yi92i9\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z09QnpbqstJ98ACG_UntitledProject-UXdesignexampleforsocials.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Streetwear Special Offer Ads Design. <a href=\"https:\/\/www.kittl.com\/design\/Blue-Minimal-Business-Facebook-Cover-Cover-n4fhkb6A\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use<\/mark><\/a><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\"><a href=\"https:\/\/www.kittl.com\/design\/Streetwear-Discount-Up-To-Promotion-Special-Offer-Ads-T0Yi92i9\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><\/mark><a href=\"https:\/\/www.kittl.com\/design\/Streetwear-Discount-Up-To-Promotion-Special-Offer-Ads-T0Yi92i9\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2589_6320bb-12 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column2589_6320bb-12 > .kt-inside-inner-col,.kadence-column2589_6320bb-12 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_6320bb-12 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_6320bb-12 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_6320bb-12 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_6320bb-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_6320bb-12{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_6320bb-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_6320bb-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_6320bb-12 kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2589_1a2a28-fc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2589_1a2a28-fc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2589_1a2a28-fc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 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.kt-inside-inner-col,.kadence-column2589_59c5ca-c4 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2589_59c5ca-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2589_59c5ca-c4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2589_59c5ca-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2589_59c5ca-c4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2589_59c5ca-c4{position:relative;}@media all and (max-width: 1024px){.kadence-column2589_59c5ca-c4 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2589_59c5ca-c4 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2589_59c5ca-c4 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Testimonial-Cloud-ERP-lybBHvQi\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z09Qn5bqstJ98ACH_UntitledProject-ColorpaletteexamplesforUX.png?auto=format%2Ccompress&amp;rect=0%2C0%2C1199%2C1012&amp;w=800&amp;h=675\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Testimonial Cloud ERP Design. <a href=\"https:\/\/www.kittl.com\/design\/Testimonial-Cloud-ERP-lybBHvQi\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"key-takeaway-experiment-with-color-psychology-in-your-work\"><strong>Key takeaway: Experiment with color psychology in your work<\/strong><\/h2>\n\n\n\n<p>Understanding color psychology isn\u2019t just a nice-to-have for designers &#8211; it\u2019s a game-changer. If you want to grow from a beginner to a pro, start paying attention to how your color choices affect the emotions and reactions of your audience.<\/p>\n\n\n\n<p>Experiment with color in your projects and notice the subtle shifts it creates in tone and feeling. By weaving color psychology into your process, you can make your designs not only look amazing but also truly connect with people on an emotional level.<\/p>\n\n\n\n<p>Take a moment to consider these questions as they relate to your own projects: what emotions do you want to evoke? How might your color choices impact your audience\u2019s perception of your brand? <\/p>\n\n\n\n<p>Reflecting on these questions can help you make more informed, impactful color decisions that resonate with your audience on a deeper level.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Color isn&#8217;t just about aesthetics &#8211; it shapes perceptions, evokes emotions, and can help influence behavior. The study of this phenomenon is color psychology. In this guide, well cover the essential concepts of color psychology, exploring how different colors influence mood, how cultural contexts affect color meanings, and delve into warm vs cold color. These&#8230;<\/p>\n","protected":false},"author":11,"featured_media":8551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[621,466,620],"class_list":["post-2589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-editors-picks","tag-insights","tag-recommended"],"taxonomy_info":{"category":[{"value":1,"label":"Tips &amp; Tricks"}],"post_tag":[{"value":621,"label":"Editor's Picks"},{"value":466,"label":"Insights"},{"value":620,"label":"Recommended"}]},"featured_image_src_large":["https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2024\/12\/1colorpsycho-1024x470.jpeg",1024,470,true],"author_info":{"display_name":"Marie Sylvester","author_link":"https:\/\/www.kittl.com\/blogs\/author\/mariesylvester\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Tips &amp; Tricks","slug":"tips-tricks","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"Unlock quick wins and clever design solutions with Kittl, packed with bite-sized tips, practical shortcuts, and creative hacks to level up your design workflow. 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You\u2019ll find up-to-date trend reports, styles, real case studies.","parent":0,"count":75,"filter":"raw"},{"term_id":620,"name":"Recommended","slug":"recommended","term_group":0,"term_taxonomy_id":620,"taxonomy":"post_tag","description":"","parent":0,"count":182,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts\/2589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/comments?post=2589"}],"version-history":[{"count":29,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts\/2589\/revisions"}],"predecessor-version":[{"id":14846,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts\/2589\/revisions\/14846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/media\/8551"}],"wp:attachment":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/media?parent=2589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/categories?post=2589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/tags?post=2589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}