{"id":2552,"date":"2025-03-27T13:08:28","date_gmt":"2025-03-27T13:08:28","guid":{"rendered":"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/what-makes-a-good-logo\/"},"modified":"2026-02-08T12:24:25","modified_gmt":"2026-02-08T12:24:25","slug":"what-makes-a-good-logo","status":"publish","type":"post","link":"https:\/\/www.kittl.com\/blogs\/what-makes-a-good-logo\/","title":{"rendered":"What makes a good logo? Tips for effective branding"},"content":{"rendered":"\n<p>Logos are the heart of a brand\u2019s identity \u2014 communicating everything from its offerings, personality, values, and mission. But what makes a logo truly great? Why do some logos become iconic while others are easily forgettable or overlooked?<\/p>\n\n\n\n<p>It has nothing to do with luck or even being just aesthetically pleasing. The designers behind great logos are thoughtful and strategic\u2014they follow core principles that make logos effective, functional, and instantly recognizable.<\/p>\n\n\n\n<p>In this article, we\u2019ll break down what makes a strong logo and look at eight specific examples to create a logo that leaves a lasting impression. Whether you\u2019re designing for a new brand or undergoing a rebrand, these principles will help guide your design process.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id2552_ff75f8-14 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id2552_ff75f8-14 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id2552_ff75f8-14 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id2552_ff75f8-14 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h3 class=\"wp-block-heading\"><strong>What makes a good logo?<\/strong><\/h3>\n\n\n\n<p>A great logo isnt just about looking good its about communicatin<em>g and functionin<\/em>g well. To achieve this, there are five core factors of a good logo: Memorability, simplicity, timelessness, versatility, and representability. Lets dive deeper into each below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Memorability: Make an instant impression<\/strong><\/h3>\n\n\n\n<p>A great logo sticks with people. It should be clearly legible and distinctive enough to be remembered after a quick glance.<\/p>\n\n\n\n<p>During a <a href=\"https:\/\/www.signs.com\/branded-in-memory\" target=\"_blank\" rel=\"noreferrer noopener\">study on brand memorability<\/a> over 150 people were asked to draw logos of 10 iconic logos from memory. Some of the brands included were Apple, Starbucks, and Foot Locker among others.<\/p>\n\n\n\n<p>The results showed that people often forget small details but remember the core elements. This tells us that most brains aren\u2019t processing every intricate part of a logo \u2014 only the key features stand out. So, to make your logo memorable, focus on highlighting the most important components, such as the theme, vibe, words, or colors, in a clear and recognizable way.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z-VLe3dAxsiBv_MH_Branded_in_Memory_Accuracy_Table.png?auto=format%2Ccompress&amp;rect=0%2C157%2C800%2C900&amp;w=800&amp;h=900\" alt=\"Branded in Memory Accuracy Table\"\/><\/figure>\n<\/div>\n\n\n<p>Logos with the worst memorability ratings tend to have intricate details that the brain forgets. To ensure your logo is both accessible and memorable, highlight the most important elements clearly so they don\u2019t get lost. This enhances brand recognition and advocacy, making your brand easier to process and recall than the competition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Simplicity: Less is more<\/strong><\/h3>\n\n\n\n<p>The best logos are straightforward and uncomplicated. You have mere moments for your logo to leave an impression \u2014 don\u2019t waste it with excess elements that don\u2019t contribute to the core structure, meaning, or theme of your brand personified through your logo. Keep it simple for maximum impact and to reduce any risk of it being forgotten or ignored.<\/p>\n\n\n\n<p>Additionally, you need to consider your logo&#8217;s appearance in different environments. Overly complex logos can lose impact when scaled down or viewed from a distance.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2552_bc993c-c6 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2552_bc993c-c6 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box2552_bc993c-c6 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2552_bc993c-c6 .kt-info-svg-icon-flip, .kt-info-box2552_bc993c-c6 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box2552_bc993c-c6 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box2552_bc993c-c6 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box2552_bc993c-c6 .kt-infobox-textcontent span.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2552_bc993c-c6 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box2552_bc993c-c6 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box2552_bc993c-c6 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2552_bc993c-c6\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><span class=\"kt-blocks-info-box-title\"><strong>Design tip<\/strong><\/span><p class=\"kt-blocks-info-box-text\">Start with a strong concept and strip away unnecessary details. If a logo still works when reduced to its most basic form, it&#8217;s on the right track.<\/p><\/div><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Timelessness: Avoid trends for longevity<\/strong><\/h3>\n\n\n\n<p>Trendy logos might look fresh today but they\u2019ll appear outdated in a few years. A well-designed logo should be just as effective decades from now as it is today. Think about how brands like Coca-Cola have made nearly minimal changes to their logo throughout the years. They\u2019ve gone through numerous rebrands and changed their logo, but for the most part, it\u2019s remained the same \u2014 turning it into a reliable classic.<\/p>\n\n\n\n<p>See this visually below. Aside from Coca-Cola&#8217;s very first logo and a few off-years, the brand retains the same structure, lettering, and colors, just modernized to keep up with the times.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z-7RDndAxsiBwS5E_Whatmakesagoodlogo-HistoryoftheCoca-Colalogo-1-.png?auto=format,compress\" alt=\"History of the Coca-Cola logo\"\/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2552_9efd87-6c .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2552_9efd87-6c .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box2552_9efd87-6c .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2552_9efd87-6c .kt-info-svg-icon-flip, .kt-info-box2552_9efd87-6c .kt-blocks-info-box-number{font-size:20px;}.kt-info-box2552_9efd87-6c .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box2552_9efd87-6c .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box2552_9efd87-6c .kt-infobox-textcontent span.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2552_9efd87-6c .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box2552_9efd87-6c .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box2552_9efd87-6c .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2552_9efd87-6c\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><span class=\"kt-blocks-info-box-title\"><strong>Key takeaway<\/strong><\/span><p class=\"kt-blocks-info-box-text\">While avoiding trends helps with longevity, occasional refinements and modernization (without losing brand essence) can also keep a logo relevant.<\/p><\/div><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Representability: Align with the overall brand identity<\/strong><\/h3>\n\n\n\n<p>A logo should reflect the company it represents. A law firm wouldn\u2019t use playful, cartoonish fonts, just like a children\u2019s toy company wouldn\u2019t use an ultra-serious serif typeface.<\/p>\n\n\n\n<p>So before designing a logo, define the brand\u2019s personality. Whether it\u2019s bold and modern or clean and organic, the logo should communicate this visually.<\/p>\n\n\n\n<p>Learn more about how to define a brands personality with our branding tips guide which share<a href=\"https:\/\/www.kittl.com\/blogs\/how-to-build-a-personal-brand\" target=\"_blank\" rel=\"noreferrer noopener\">s 20 tips on how to build a personal bra<\/a>nd covering every step from development to design to continued growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8 examples of great logos we can learn from<\/strong><\/h2>\n\n\n\n<p>We went through and identified eight logos that follow the five principles that we outlined above. Let\u2019s look at each of these examples and what specifically makes them great. This will equip you with insights you can apply to your own logo building.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Jell-O<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/aD2pyrh8WN-LVe1k_Whatmakesagoodlogo-Jell-ologo.png?auto=format,compress\" alt=\"Jell-O logo on product packaging\"\/><\/figure>\n<\/div>\n\n\n<p>Jell-O\u2019s recently underwent a rebrand after 10 years. The bold, wobbly lettering mimics the product itself \u2014 fun, jiggly, and playful. The strong red color and simple, rounded typography isn&#8217;t too far off from its original branding, keeping it easily recognizable. But the new flat and bold text, along with the change in tone, modernizes it for new audiences. Just like the study on logo recall showed, people might not remember small details, but they\u2019ll remember Jell-O\u2019s energy and vibrancy.<\/p>\n\n\n\n<p>The key learning from Jell-O\u2019s rebrand is that a logo can evolve while staying true to its core identity \u2014 modernizing elements for new audiences without losing the familiar, memorable essence that makes it iconic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. DocuSign<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/aD2pybh8WN-LVe1i_Whatmakesagoodlogo-docusignlogo.png?auto=format,compress\" alt=\"Docusign logo on mobile phone\"\/><\/figure>\n<\/div>\n\n\n<p>DocuSign recently <a href=\"https:\/\/www.docusign.com\/blog\/next-brand-chapter\" target=\"_blank\" rel=\"noreferrer noopener\">rebranded<\/a> to reflect its evolution beyond eSignature into intelligent agreement management. The new logo, built from its custom typeface, DocuSign Indigo, maintains a clean, sans-serif look with a signature stroke.<\/p>\n\n\n\n<p>At the core of the redesign is <em>The Nexus<\/em>, a mark symbolizing agreements. A bold D in bright Poppy overlaps with an agreement shape in Cobalt blue, merging into an Inkwell hue what DocuSign call<em>s The Shape of Agreemen<\/em>ts. This modernized identity reinforces the companys expanded vision while keeping its signature simplicity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Evri<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/aD2pyrh8WN-LVe1j_Whatmakesagoodlogo-Evrilogo.png?auto=format,compress\" alt=\"Evri logo on vehicle branding\"\/><\/figure>\n<\/div>\n\n\n<p>Evri, the UK-based logistics company, has a unique logo that changes but remains recognizable. Each letter in its name can swap styles, reflecting the brand\u2019s flexibility in delivering parcels across different locations.<\/p>\n\n\n\n<p>Despite this playful variation, the logo remains clear and legible, proving that versatility doesn\u2019t mean sacrificing coherence. Whether it\u2019s on a van, a website, or a shipping label, Evri\u2019s logo works everywhere.<\/p>\n\n\n\n<p>You can read more about the strategic and meticulous thought that Superunion and the Monotype Studio design team put into the Evri logo <a href=\"https:\/\/www.monotype.com\/resources\/case-studies\/evri\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Liquid Death<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/aD2py7h8WN-LVe1l_Whatmakesagoodlogo-LiquidDeathlogo.png?auto=format,compress\" alt=\"Liquid Death logo on product\"\/><\/figure>\n<\/div>\n\n\n<p>Liquid Death takes an extreme approach to branding with its gothic-style typography, more reminiscent of a heavy metal band than a bottled water company.<\/p>\n\n\n\n<p>This unexpected design makes it instantly memorable, proving that breaking industry norms can be a powerful strategy. It\u2019s a logo you won\u2019t forget because it looks nothing like what you\u2019d expect from a water brand.<\/p>\n\n\n\n<p>This is why Liquid Death makes it onto the list. Their thoughtful approach to branding, from their logo to packaging, sets them apart from the competition. They identified a niche and expertly filled it, becoming the go-to beverage in hand for festival goers who want to hydrate but feel like they\u2019re drinking something more than just water.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Oatly<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/aD2pz7h8WN-LVe1p_Whatmakesagoodlogo-Oatlylogo.png?auto=format,compress\" alt=\"Oatly logo on street sign\"\/><\/figure>\n<\/div>\n\n\n<p>Oatly\u2019s logo is deliberately imperfect, featuring hand-drawn, slightly irregular typography that gives the brand a bold, natural, and almost rustic image.<\/p>\n\n\n\n<p>This approach works beautifully across packaging, digital media, and advertising, reinforcing its identity as an unconventional, eco-conscious brand that\u2019s disrupting the dairy industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Mailchimp<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/aD2pzbh8WN-LVe1n_Whatmakesagoodlogo-Mailchimplogo.png?auto=format,compress\" alt=\"Mailchimp logo visual example of a good logo\"\/><\/figure>\n<\/div>\n\n\n<p>Mailchimp\u2019s subtle stroke contrasts in its bold sans-serif lettering, paired with its cheerful mascot, Freddie, reflects the brand\u2019s friendly and creative identity. The loose, informal typography sets it apart from the overly corporate look of its competitors, making it feel more welcoming and approachable.<\/p>\n\n\n\n<p>The combination of Mailchimp&#8217;s bright yellow primary brand color and modern, expressive logo, helps the brand capture its fun and positive image.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Living Things<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/aD2pzbh8WN-LVe1m_Whatmakesagoodlogo-Livingthingslogo.png?auto=format,compress\" alt=\"Living things logo on street posters\"\/><\/figure>\n<\/div>\n\n\n<p>Living Things&#8217; logo is a perfect example of a brand using typography to visually reinforce its message. The design cleverly integrates &#8220;eyes&#8221; within the letters, symbolizing its slogan: <em>&#8220;Living Things. For Living Things.&#8221;<\/em> This subtle yet effective touch gives the brand a sense of personality and connection, making it feel alive just like the gut-friendly prebiotic soda it represents.<\/p>\n\n\n\n<p>Beyond the hidden eyes, the rounded, bubbly lettering is a natural extension of the product itself: <em>&#8220;Prebiotic soda with belly-loving bubbles.&#8221;<\/em> The soft, playful typography mirrors the fizzy, lighthearted experience of drinking their soda, while also aligning with the brands overall fun, friendly aesthetic.<\/p>\n\n\n\n<p>Every detail in the logo works in harmony, ensuring that it not only looks great but also tells a story about what Living Things stands for \u2014 health, playfulness, and, most importantly, life.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Nike<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/aD2pzrh8WN-LVe1o_Whatmakesagoodlogo-Nikelogo.png?auto=format,compress\" alt=\"Nike logo on product packaging\"\/><\/figure>\n<\/div>\n\n\n<p>We can&#8217;t talk about great logo design without mentioning Nike. It may be clich\u00e9, but Nike is a brand that truly nails cohesive branding. Rather than diving into hidden messages or conspiracy theories about the logo, let&#8217;s focus on how perfectly the Nike swoosh aligns with their slo<em>gan: Just D<\/em>o It.<\/p>\n\n\n\n<p>Nothing is more satisfying than checking something off your to-do list \u2014 that little check mark symbolizes the powerful, accomplished feeling of getting things done. The Nike swoosh embodies that same sense of motion and achievement, reinforcing Nike as the brand that helps you take action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Parts of a logo<\/strong><\/h3>\n\n\n\n<p>A well-designed logo is a combination of elements that work together to create a strong brand identity. While not every logo includes all of these components, understanding the key parts of a logo can help you craft a design that is both effective and memorable.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/Z-VIl3dAxsiBv_D7_Partsofalogolabelled.png?auto=format,compress\" alt=\"Parts of a logo labelled\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Logomark (symbol or icon)<\/strong><\/h3>\n\n\n\n<p>The logomark is the visual symbol of a brand. It can be an abstract shape, an image, or a recognizable icon that represents the company. For example, the Nike swoosh and Mailchimp\u2019s Freddie the Chimp are iconic logomarks that stand alone without needing text.<\/p>\n\n\n\n<p><strong>Tip:<\/strong> A strong logomark should be simple, scalable, and meaningful to your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Wordmark or logotype<\/strong><\/h3>\n\n\n\n<p>A wordmark or logotype is essentially the brand name itself in a distinct typeface. Some logos rely primarily on the wordmark \u2014 like Jell-O. In this scenario, brands rely on custom typography to create a recognizable identity without additional symbols.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2552_adcfaf-f4 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2552_adcfaf-f4 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box2552_adcfaf-f4 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2552_adcfaf-f4 .kt-info-svg-icon-flip, .kt-info-box2552_adcfaf-f4 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box2552_adcfaf-f4 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box2552_adcfaf-f4 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box2552_adcfaf-f4 .kt-infobox-textcontent span.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box2552_adcfaf-f4 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box2552_adcfaf-f4 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box2552_adcfaf-f4 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2552_adcfaf-f4\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 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0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><span class=\"kt-blocks-info-box-title\">Tip     <\/span><p class=\"kt-blocks-info-box-text\">Choose or design a typeface that reflects your brand&#8217;s personality: modern and clean, classic and elegant, or bold and playful.<\/p><\/div><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Tagline (optional)<\/strong><\/h3>\n\n\n\n<p>Some logos include a tagline \u2014 a short phrase that reinforces the brand\u2019s message. Nike\u2019s \u201cJust Do It\u201d is a famous example. While not necessary, and not always used with the logomark, a well-placed tagline can enhance a logo\u2019s overall impact for merchandise, packaging, and web design, etc.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2552_55b736-8a .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2552_55b736-8a .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box2552_55b736-8a 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0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box2552_55b736-8a .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box2552_55b736-8a .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2552_55b736-8a\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 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><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><span class=\"kt-blocks-info-box-title\">Tip     <\/span><p class=\"kt-blocks-info-box-text\">If including a tagline, keep it brief and ensure it doesn&#8217;t overshadow the primary logo elements.<\/p><\/div><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>More examples of great logos<\/strong><\/h2>\n\n\n\n<p>For more great logo examples, check out the brand boards below. Each one applies the key principles we mentioned earlier to create logos that are clean, legible, and memorable \u2014 all while aligning seamlessly with the overall brand aesthetic.<\/p>\n\n\n\n<p>Pay close attention to how every element \u2014 from font choices and colors to icons \u2014 works together in a consistent visual style to build a cohesive brand image.<\/p>\n\n\n\n<p>You\u2019ll also notice how the simplicity of each logo makes it easy to create versatile variations. Whether it\u2019s just the logomark or a full combination of logomark, tagline, and wordmark, each version fits naturally within different mockup environments.<\/p>\n\n\n\n<p>Access the brand board templates below and more in Kittl with a free account \u2014 customize them to match your brand needs or use them for inspiration<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/app.kittl.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get started \u2192<\/a><\/div>\n<\/div>\n\n\n<style>.kb-row-layout-id2552_ec9e96-9d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2552_ec9e96-9d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2552_ec9e96-9d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id2552_ec9e96-9d > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2552_ec9e96-9d > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id2552_ec9e96-9d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2552_ec9e96-9d > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2552_ec9e96-9d > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2552_ec9e96-9d > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2552_ec9e96-9d > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2552_ec9e96-9d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column2552_f03388-9c > .kt-inside-inner-col,.kadence-column2552_f03388-9c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2552_f03388-9c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2552_f03388-9c > .kt-inside-inner-col{flex-direction:column;}.kadence-column2552_f03388-9c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2552_f03388-9c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2552_f03388-9c{position:relative;}@media all and (max-width: 1024px){.kadence-column2552_f03388-9c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2552_f03388-9c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2552_f03388-9c\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2552_f0b42e-d0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2552_f0b42e-d0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2552_f0b42e-d0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2552_f0b42e-d0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2552_f0b42e-d0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2552_f0b42e-d0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2552_f0b42e-d0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2552_ccd45c-98 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2552_ccd45c-98 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2552_ccd45c-98 > .kt-inside-inner-col,.kadence-column2552_ccd45c-98 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2552_ccd45c-98 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2552_ccd45c-98 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2552_ccd45c-98 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2552_ccd45c-98 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2552_ccd45c-98{position:relative;}@media all and (max-width: 1024px){.kadence-column2552_ccd45c-98 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2552_ccd45c-98 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2552_ccd45c-98 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Streetwear-Brand-Board-qbLtH3Bv\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/aD2pA7h8WN-LVe0q_StreetwearBrandBoard.png?auto=format%2Ccompress&amp;rect=0%2C109%2C700%2C1167&amp;w=700&amp;h=1167\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Streetwear Brand Board Design. <a href=\"https:\/\/www.kittl.com\/design\/Streetwear-Brand-Board-qbLtH3Bv\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2552_30c3c4-bf > .kt-inside-inner-col,.kadence-column2552_30c3c4-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2552_30c3c4-bf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2552_30c3c4-bf > .kt-inside-inner-col{flex-direction:column;}.kadence-column2552_30c3c4-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2552_30c3c4-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2552_30c3c4-bf{position:relative;}@media all and (max-width: 1024px){.kadence-column2552_30c3c4-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2552_30c3c4-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2552_30c3c4-bf\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2552_f0548b-ab > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2552_f0548b-ab > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2552_f0548b-ab > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2552_f0548b-ab > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2552_f0548b-ab > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2552_f0548b-ab > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2552_f0548b-ab alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2552_8bbe6b-90 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2552_8bbe6b-90 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2552_8bbe6b-90 > .kt-inside-inner-col,.kadence-column2552_8bbe6b-90 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2552_8bbe6b-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2552_8bbe6b-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2552_8bbe6b-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2552_8bbe6b-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2552_8bbe6b-90{position:relative;}@media all and (max-width: 1024px){.kadence-column2552_8bbe6b-90 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2552_8bbe6b-90 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2552_8bbe6b-90 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Wellness-Massage-Studio-Minimalist-Brand-Board-wZypypiN\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/aD2pALh8WN-LVe0o_WellnessMassageStudioMinimalistBrandBoard.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Wellness Massage Studio Brand Board Design. <a href=\"https:\/\/www.kittl.com\/design\/Wellness-Massage-Studio-Minimalist-Brand-Board-wZypypiN\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2552_81ce1b-1d > .kt-inside-inner-col,.kadence-column2552_81ce1b-1d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2552_81ce1b-1d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2552_81ce1b-1d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2552_81ce1b-1d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2552_81ce1b-1d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2552_81ce1b-1d{position:relative;}@media all and (max-width: 1024px){.kadence-column2552_81ce1b-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2552_81ce1b-1d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2552_81ce1b-1d\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2552_6feb67-27 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2552_6feb67-27 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2552_6feb67-27 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2552_6feb67-27 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2552_6feb67-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2552_6feb67-27 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2552_6feb67-27 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2552_ff6d13-63 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column2552_ff6d13-63 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column2552_ff6d13-63 > .kt-inside-inner-col,.kadence-column2552_ff6d13-63 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column2552_ff6d13-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2552_ff6d13-63 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2552_ff6d13-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2552_ff6d13-63 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2552_ff6d13-63{position:relative;}@media all and (max-width: 1024px){.kadence-column2552_ff6d13-63 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2552_ff6d13-63 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2552_ff6d13-63 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.kittl.com\/design\/Food-and-Beverage-Brand-boards-jpwCbhh3\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/images.prismic.io\/kittlblog\/aD2pArh8WN-LVe0p_FoodandBeverageBrandboards.png?auto=format,compress\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Food and Beverage Brand Board Design. <a href=\"https:\/\/www.kittl.com\/design\/Food-and-Beverage-Brand-boards-jpwCbhh3\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Key takeaway<\/strong><\/h3>\n\n\n\n<p>A logo is more than just an image \u2014 it\u2019s a brand\u2019s first impression. A great logo is simple, memorable, timeless, versatile, and appropriate. Whether you\u2019re designing from scratch or refining an existing logo, these principles will help ensure your design stands the test of time.<\/p>\n\n\n\n<p>Now that you know what makes a good logo, take a look at some of your favorite brands. Which principles do their logos follow? Understanding why certain logos succeed can help you apply the same thinking to your own designs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logos are the heart of a brand\u2019s identity \u2014 communicating everything from its offerings, personality, values, and mission. But what makes a logo truly great? Why do some logos become iconic while others are easily forgettable or overlooked? It has nothing to do with luck or even being just aesthetically pleasing. The designers behind great&#8230;<\/p>\n","protected":false},"author":11,"featured_media":8480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[456,621,620],"class_list":["post-2552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-branding","tag-editors-picks","tag-recommended"],"taxonomy_info":{"category":[{"value":1,"label":"Tips &amp; Tricks"}],"post_tag":[{"value":456,"label":"Branding"},{"value":621,"label":"Editor's Picks"},{"value":620,"label":"Recommended"}]},"featured_image_src_large":["https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2025\/03\/whatmakesagoodlogo-1024x470.jpeg",1024,470,true],"author_info":{"display_name":"Marie Sylvester","author_link":"https:\/\/www.kittl.com\/blogs\/author\/mariesylvester\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Tips &amp; Tricks","slug":"tips-tricks","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"Unlock quick wins and clever design solutions with Kittl, packed with bite-sized tips, practical shortcuts, and creative hacks to level up your design workflow. You'll find smart ways to get more from Kittl's features, tools, and templates.","parent":0,"count":127,"filter":"raw","cat_ID":1,"category_count":127,"category_description":"Unlock quick wins and clever design solutions with Kittl, packed with bite-sized tips, practical shortcuts, and creative hacks to level up your design workflow. You'll find smart ways to get more from Kittl's features, tools, and templates.","cat_name":"Tips &amp; Tricks","category_nicename":"tips-tricks","category_parent":0}],"tag_info":[{"term_id":456,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":456,"taxonomy":"post_tag","description":"Explore the world of brand identity, logo design, visual storytelling, and how to build consistent, memorable brands.","parent":0,"count":35,"filter":"raw"},{"term_id":621,"name":"Editor's Picks","slug":"editors-picks","term_group":0,"term_taxonomy_id":621,"taxonomy":"post_tag","description":"The best place to start. Our curated lists.","parent":0,"count":181,"filter":"raw"},{"term_id":620,"name":"Recommended","slug":"recommended","term_group":0,"term_taxonomy_id":620,"taxonomy":"post_tag","description":"","parent":0,"count":182,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts\/2552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/comments?post=2552"}],"version-history":[{"count":18,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts\/2552\/revisions"}],"predecessor-version":[{"id":14794,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts\/2552\/revisions\/14794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/media\/8480"}],"wp:attachment":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/media?parent=2552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/categories?post=2552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/tags?post=2552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}