{"id":18200,"date":"2026-03-05T22:00:00","date_gmt":"2026-03-05T22:00:00","guid":{"rendered":"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/?p=18200"},"modified":"2026-04-07T15:39:15","modified_gmt":"2026-04-07T15:39:15","slug":"case-study-bruce-carey","status":"publish","type":"post","link":"https:\/\/www.kittl.com\/blogs\/case-study-bruce-carey\/","title":{"rendered":"How a Creative Director \u201cdoes more with less\u201d using Kittl"},"content":{"rendered":"\n<p>Creative Director and founder of CareyDesign, Bruce Carey builds brands designed to scale \u2014 shaping corporate identities, guiding creative teams, and exploring how AI supported tools can accelerate high-quality design without sacrificing craft.<\/p>\n\n\n\n<p>Like many designers today, Bruce faces a familiar reality: being asked to&nbsp;\u201cdo more with less.\u201d More concepts. More variations. More touchpoints. Tighter timelines. Smaller budgets.<\/p>\n\n\n\n<p>The challenge isn\u2019t just speed, it\u2019s protecting the creative process while delivering more value with fewer resources.<\/p>\n\n\n\n<p>With Kittl, Bruce found something rare: a way to move faster while gaining more time to think, explore, and refine ideas at a deeper level.<\/p>\n\n\n\n<p>The biggest shift? Kittl Flows. This single tool enables him to rapidly explore, prototype, and create brand presentations fast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">At a glance<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Designer:<\/strong> Bruce Carey<\/li>\n\n\n\n<li><strong>Role:<\/strong> Brand Designer \/ Creative Director, Founder of <a href=\"http:\/\/www.carey-design.com\" target=\"_blank\" rel=\"noopener\">CareyDesign<\/a><\/li>\n\n\n\n<li><strong>Primary tools:<\/strong> Kittl Flows, AI Image Boards<\/li>\n\n\n\n<li><strong>Use case:<\/strong> Corporate identity systems, logo iteration, prototyping, real-world mockups<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n\n\n\n<p>Before adopting Kittl, Bruce\u2019s workflow was slowed by friction across tools, file types, and formats. Small changes could cascade into hours or days of rework:<\/p>\n\n\n\n<p>Due to the format of traditional design workflows, Bruce lost valuable time navigating complexity caused by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multiple tools for concepting, mockups, and final output<\/li>\n\n\n\n<li>Constant resizing across formats (16:9, 9:16, signage, merch, digital)<\/li>\n\n\n\n<li>Time lost preparing presentations instead of improving ideas<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhat used to take me a week of prototyping and mockups was suddenly done \u2014 and when colors changed, it wasn\u2019t this daunting \u2018I have to spend another week on it\u2019 situation.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>The result wasn\u2019t just lost time \u2014 it was lost&nbsp;creative energy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Kittl<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Creative control without creative friction<\/h3>\n\n\n\n<p>Bruce considers himself a design purist. Craft, typography, and creative intent matter deeply. Kittl didn\u2019t replace that. It&nbsp;removed friction&nbsp;from expressing it.<\/p>\n\n\n\n<p>With AI Image Boards Bruce can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rapidly explores visual systems<\/li>\n\n\n\n<li>Test alternate layouts, typography, and compositions<\/li>\n\n\n\n<li>Visualize real-world applications without jumping between tools<\/li>\n<\/ul>\n\n\n\n<p>AI Image Boards are AI-powered canvases that generate cohesive visual systems from just one or two starting images. Guided by your creative input, AI Image Boards can be used to refine layouts, typography, styles, variations, and more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cI stay in creative control. Kittl doesn\u2019t replace my taste. It removes the friction between concept and execution.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"750\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/03\/creative-director-1.webp\" alt=\"\" class=\"wp-image-19931\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/creative-director-1.webp 1024w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/creative-director-1-300x220.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/creative-director-1-768x563.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mockups created by Bruce Carey using Kittl Flows<\/figcaption><\/figure>\n\n\n\n<p>What once required multiple tools and layered mockups now happens inside one connected system. This unified environment allows ideas to flow freely without technical overhead slowing down momentum.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">From logo\u2026to go: Making brands click for clients<\/h3>\n\n\n\n<p>For Bruce, brand identity doesn\u2019t live on a white page. A logo becomes real when clients see it&nbsp;in the world. That\u2019s where Kittl changed his process.<\/p>\n\n\n\n<p>With Kittl Flows and AI Image Boards, Bruce can move from logo to lived brand experience in minutes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI Image Boards generate cohesive visual systems from one starting mark<\/li>\n\n\n\n<li>Realistic mockups show how a logo lives on signage, screens, environments, merch, and campaigns<\/li>\n\n\n\n<li>Multiple brand directions can be explored without restarting the process<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe logo is only the beginning. The breakthrough happens when a client sees their identity living in real-world contexts. That\u2019s when the brand crystallizes.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>This shift, from abstract logo to tangible brand presence, helps clients make confident decisions faster and align around a clearer vision of their identity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Doing more with less\u2026without losing your design soul<\/h3>\n\n\n\n<p>In a \u201cdo more with less\u201d world, creative leaders face the constant pressure of tighter timelines, leaner teams, and higher expectations.<\/p>\n\n\n\n<p>But Kittl gave Bruce something invaluable: <strong>more time to think.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cDoing more with less doesn\u2019t mean thinking less. With Kittl, I actually get more time to ideate\u2026without losing my design soul.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Instead of managing files, resizing assets, or rebuilding mockups, Bruce can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explore more design directions<\/li>\n\n\n\n<li>Test more variations<\/li>\n\n\n\n<li>Present more refined brand systems<\/li>\n\n\n\n<li>Have more strategic conversations with clients<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box18200_0c0cd4-25 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box18200_0c0cd4-25 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, 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#eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box18200_0c0cd4-25\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><span class=\"kt-blocks-info-box-title\">Kittl Flows in action<\/span><p class=\"kt-blocks-info-box-text\">Bruce used Kittl Flows to expand a six logo concepts into dozens of connected brand applications \u2014 instantly generating variations and real-world mockups inside a unified flow.<\/p><\/div><\/span><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"664\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/03\/creative-director-2.webp\" alt=\"\" class=\"wp-image-19932\" style=\"aspect-ratio:0.9879664519265832;width:602px;height:auto\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/creative-director-2.webp 656w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/creative-director-2-296x300.webp 296w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><figcaption class=\"wp-element-caption\">Mockups created by Bruce Carey for logo testing using Kittl Flows<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Kittl helps clear away the mechanical steps that traditionally slow down exploration. The result isn\u2019t just faster output. It\u2019s time for better brand thinking.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cKittl gives me more time to think, not just produce.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Real-world impact: From spec to pitch, same day<\/h2>\n\n\n\n<p>This speed and clarity proved critical during a high-pressure client meeting. Bruce was asked to visualize a speculative brand direction overnight.<\/p>\n\n\n\n<p>Using Kittl, he:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Created new logos<\/li>\n\n\n\n<li>Built multiple brand directions<\/li>\n\n\n\n<li>Created real-world mockups<\/li>\n\n\n\n<li>Walked into the meeting with a fully formed concept<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWithout a platform like Kittl, I couldn\u2019t have walked in with a fully formed idea based on something I was tasked with the night before.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>What began as a speculative exercise turned into a meaningful strategic conversation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"643\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/03\/creative-director-3.webp\" alt=\"\" class=\"wp-image-19929\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/creative-director-3.webp 1024w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/creative-director-3-300x188.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/creative-director-3-768x482.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Logo design and mockups created by Bruce Carey using Kittl<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaway<\/h2>\n\n\n\n<p>Great design tools don\u2019t just help you execute faster. They give you space to think bigger.<\/p>\n\n\n\n<p>By streamlining ideation, iteration, and visualization into one environment, Kittl allows Bruce to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do more with less<\/li>\n\n\n\n<li>Explore more ideas<\/li>\n\n\n\n<li>Bring logos to life faster<\/li>\n\n\n\n<li>Help brands crystallize in the minds of clients<\/li>\n\n\n\n<li>Maintain creative control and craft<\/li>\n<\/ul>\n\n\n\n<p>From concept to lived brand experience.<\/p>\n\n\n\n<p>Interested in seeing more work from CareyDesign? Visit the <a href=\"http:\/\/www.carey-design.com\" target=\"_blank\" rel=\"noopener\">CareyDesign website<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use the designer\u2019s toolbox<\/strong><\/h2>\n\n\n\n<p>Bruce primarily uses&nbsp;Kittl Flows&nbsp;with&nbsp;AI Image Boards. Experiment with AI Smartboards for your next project and follow Bruce&#8217;s streamlined workflow to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explore brand systems,<\/li>\n\n\n\n<li>Test variations,<\/li>\n\n\n\n<li>Visualize logos in real-world environments,<\/li>\n\n\n\n<li>and more.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/03\/generic-mockups-4-1024x768.webp\" alt=\"\" class=\"wp-image-19921\" style=\"width:624px;height:auto\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/generic-mockups-4-1024x768.webp 1024w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/generic-mockups-4-300x225.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/generic-mockups-4-768x576.webp 768w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/generic-mockups-4-1536x1152.webp 1536w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/generic-mockups-4-2048x1536.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.kittl.com\/features\/ai\">Try Kittl Flows<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creative Director, Bruce Carey, faced a familiar reality: designers are being asked to\u00a0\u201cdo more with less.\u201d With Kittl, Bruce found something rare: a way to move faster while gaining more time to think, explore, and refine ideas at a deeper level.<\/p>\n","protected":false},"author":15,"featured_media":19930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"show","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[623],"tags":[621],"class_list":["post-18200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-editors-picks"],"taxonomy_info":{"category":[{"value":623,"label":"Case Studies"}],"post_tag":[{"value":621,"label":"Editor's Picks"}]},"featured_image_src_large":["https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/03\/creative-director-thumbnail-1024x470.webp",1024,470,true],"author_info":{"display_name":"Kittl","author_link":"https:\/\/www.kittl.com\/blogs\/author\/kittl\/"},"comment_info":0,"category_info":[{"term_id":623,"name":"Case Studies","slug":"case-studies","term_group":0,"term_taxonomy_id":623,"taxonomy":"category","description":"See how creators, businesses, and teams use Kittl to turn ideas into professional designs, faster. From brand visuals to product graphics, these stories show how creativity gains momentum with intuitive, AI-powered design workflows.","parent":0,"count":10,"filter":"raw","cat_ID":623,"category_count":10,"category_description":"See how creators, businesses, and teams use Kittl to turn ideas into professional designs, faster. From brand visuals to product graphics, these stories show how creativity gains momentum with intuitive, AI-powered design workflows.","cat_name":"Case Studies","category_nicename":"case-studies","category_parent":0}],"tag_info":[{"term_id":621,"name":"Editor's Picks","slug":"editors-picks","term_group":0,"term_taxonomy_id":621,"taxonomy":"post_tag","description":"The best place to start. 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