{"id":17074,"date":"2026-05-20T10:01:56","date_gmt":"2026-05-20T10:01:56","guid":{"rendered":"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/?p=17074"},"modified":"2026-06-02T11:09:56","modified_gmt":"2026-06-02T11:09:56","slug":"brand-guidelines-for-small-business-bgt","status":"publish","type":"post","link":"https:\/\/www.kittl.com\/blogs\/brand-guidelines-for-small-business-bgt\/","title":{"rendered":"Brand guidelines for small business: Do you really need them?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re running a small business, <em>brand guidelines<\/em> can sound like something you deal with later \u2014 after you\u2019ve grown, hired help, or finally have time to breathe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>But here\u2019s the reality: brand guidelines are often more valuable for small businesses than for big ones.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But brand guidelines aren\u2019t a \u201cbig company\u201d thing. They\u2019re a <em>consistency<\/em> thing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why brand guidelines for small business matter early \u2014 long before you have a full team or a full-time designer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Small businesses don\u2019t struggle with creativity. They struggle with keeping the brand recognizable when life gets busy. A simple brand guide fixes that. Not a 40-page corporate document \u2014 just a clear system you can reuse (and share) so your logo, colors, fonts, and messaging stop drifting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll walk you through what you\u2019d need to prepare for your brand guide. If you want to jump straight into branding after reading our tips, Kittl makes it easy to pull together logos, colors, fonts, templates, and real-world examples in one place, fast. So feel free to jump right in!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/app.kittl.com\" target=\"_blank\" rel=\"noreferrer noopener\">Start your branding with Kittl<\/a><\/div>\n<\/div>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id17074_dcd96f-47 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id17074_dcd96f-47 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id17074_dcd96f-47 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id17074_dcd96f-47 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>The short answer: Do you need brand guidelines for small business?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-1.webp\" alt=\"\" class=\"wp-image-19768\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-1.webp 900w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-1-300x200.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-1-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Yes \u2014 most small businesses need brand guidelines.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not a 40-page corporate brand book. But at least a <em>clear, documented system<\/em> that keeps your brand consistent across marketing, design, and communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s also a strong business case. Industry research consistently links brand consistency to higher revenue, with widely cited <a href=\"https:\/\/www.shoutoutstudio.com\/brand-consistency-is-worth-33\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">studies<\/a> showing <strong>up to 33% revenue uplift<\/strong> for brands that present themselves consistently. Trust plays a major role too \u2014 <a href=\"https:\/\/marcom.com\/build-trust-brand-consistency\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Edelman research summaries<\/a> report that <strong>67% of consumers say they must trust a brand to continue buying<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For small businesses, brand guidelines help you look trustworthy faster \u2014 without spending more on ads or redesigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The easiest way to make this useful is to turn it into something you\u2019ll actually open again. In Kittl, you can build your one-page guide using ready-made templates \u2014 or lay it out yourself and keep it alongside the assets you use every week.<\/p>\n\n\n<style>.kb-row-layout-id17074_89471c-77 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id17074_89471c-77 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id17074_89471c-77 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id17074_89471c-77 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id17074_89471c-77 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id17074_89471c-77 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id17074_89471c-77 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id17074_89471c-77 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id17074_89471c-77 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id17074_89471c-77 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id17074_89471c-77 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column17074_6dd6d5-da > .kt-inside-inner-col,.kadence-column17074_6dd6d5-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column17074_6dd6d5-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_6dd6d5-da > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_6dd6d5-da > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_6dd6d5-da > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_6dd6d5-da{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_6dd6d5-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_6dd6d5-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_6dd6d5-da\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id17074_1265c5-2e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id17074_1265c5-2e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id17074_1265c5-2e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id17074_1265c5-2e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id17074_1265c5-2e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id17074_1265c5-2e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id17074_1265c5-2e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column17074_b09ea4-a3 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column17074_b09ea4-a3 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column17074_b09ea4-a3 > .kt-inside-inner-col,.kadence-column17074_b09ea4-a3 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column17074_b09ea4-a3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_b09ea4-a3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_b09ea4-a3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_b09ea4-a3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_b09ea4-a3{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_b09ea4-a3 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_b09ea4-a3 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_b09ea4-a3 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.kittl.com\/design\/Brand-Guidelines-Fashion-Abstract-Minimalism-Soft-Understated-Minimalism-and-UtilitarianAutomotive-Normcore-m9kVqV8r\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/fc6b9d6f-90cb-49d7-9974-3cc8ccd53635_1764993907786.webp\" alt=\"\" class=\"wp-image-17078\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/fc6b9d6f-90cb-49d7-9974-3cc8ccd53635_1764993907786.webp 720w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/fc6b9d6f-90cb-49d7-9974-3cc8ccd53635_1764993907786-300x300.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/fc6b9d6f-90cb-49d7-9974-3cc8ccd53635_1764993907786-150x150.webp 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Modern brand guidelines<br><a href=\"https:\/\/www.kittl.com\/design\/Brand-Guidelines-Fashion-Abstract-Minimalism-Soft-Understated-Minimalism-and-UtilitarianAutomotive-Normcore-m9kVqV8r\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column17074_725eb1-ae > .kt-inside-inner-col,.kadence-column17074_725eb1-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column17074_725eb1-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_725eb1-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_725eb1-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_725eb1-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_725eb1-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_725eb1-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_725eb1-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_725eb1-ae\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id17074_0360f4-66 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id17074_0360f4-66 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id17074_0360f4-66 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id17074_0360f4-66 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id17074_0360f4-66 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id17074_0360f4-66 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id17074_0360f4-66 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column17074_9c1023-7d > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column17074_9c1023-7d > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column17074_9c1023-7d > .kt-inside-inner-col,.kadence-column17074_9c1023-7d > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column17074_9c1023-7d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_9c1023-7d > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_9c1023-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_9c1023-7d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_9c1023-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_9c1023-7d > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_9c1023-7d > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_9c1023-7d kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.kittl.com\/design\/Fashion-Brand-Guideline-djumWnWk\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/9717d1c7-bbd1-44d3-b56c-701021eb8f78_1764999024964.webp\" alt=\"\" class=\"wp-image-17077\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/9717d1c7-bbd1-44d3-b56c-701021eb8f78_1764999024964.webp 720w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/9717d1c7-bbd1-44d3-b56c-701021eb8f78_1764999024964-300x300.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/9717d1c7-bbd1-44d3-b56c-701021eb8f78_1764999024964-150x150.webp 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Fashion brand guidelines.<br><a href=\"https:\/\/www.kittl.com\/design\/Fashion-Brand-Guideline-djumWnWk\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column17074_5b7939-2a > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column17074_5b7939-2a > .kt-inside-inner-col,.kadence-column17074_5b7939-2a > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column17074_5b7939-2a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_5b7939-2a > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_5b7939-2a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_5b7939-2a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_5b7939-2a{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_5b7939-2a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_5b7939-2a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_5b7939-2a kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kadence-column17074_8b91f9-c2 > .kt-inside-inner-col,.kadence-column17074_8b91f9-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column17074_8b91f9-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_8b91f9-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_8b91f9-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_8b91f9-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_8b91f9-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_8b91f9-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_8b91f9-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_8b91f9-c2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id17074_12b92d-e1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id17074_12b92d-e1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id17074_12b92d-e1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id17074_12b92d-e1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id17074_12b92d-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id17074_12b92d-e1 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id17074_12b92d-e1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column17074_ac8b1e-4c > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column17074_ac8b1e-4c > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column17074_ac8b1e-4c > .kt-inside-inner-col,.kadence-column17074_ac8b1e-4c > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column17074_ac8b1e-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_ac8b1e-4c > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_ac8b1e-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_ac8b1e-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_ac8b1e-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_ac8b1e-4c > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_ac8b1e-4c > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_ac8b1e-4c kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.kittl.com\/design\/Brand-Guidelines-Fashion-IjjystMi\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/d7d9d14c-314f-47a9-9a48-b3fa8d6a57bd_1764994254908.webp\" alt=\"\" class=\"wp-image-17079\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/d7d9d14c-314f-47a9-9a48-b3fa8d6a57bd_1764994254908.webp 720w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/d7d9d14c-314f-47a9-9a48-b3fa8d6a57bd_1764994254908-300x300.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/d7d9d14c-314f-47a9-9a48-b3fa8d6a57bd_1764994254908-150x150.webp 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Brand guidelines green.<br><a href=\"https:\/\/www.kittl.com\/design\/Brand-Guidelines-Fashion-IjjystMi\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">You can also read more about one-pagers in whole guide <a href=\"https:\/\/www.kittl.com\/blogs\/one-pager-examples-and-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What are brand guidelines (and what they\u2019re not)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brand guidelines \u2014 also called a <strong>brand style guide for small business<\/strong> \u2014 are a set of rules that define how your brand looks, sounds, and behaves across every touchpoint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of brand guidelines for small business as the simplest way to keep your brand recognizable across every channel, even when you\u2019re moving fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They typically include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logo usage rules (versions, spacing, misuse)<\/li>\n\n\n\n<li>Brand colors and exact color codes<\/li>\n\n\n\n<li>Typography and font hierarchy<\/li>\n\n\n\n<li>Imagery or illustration style<\/li>\n\n\n\n<li>Voice and tone guidelines<\/li>\n\n\n\n<li>Real-world examples of on-brand usage<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Brand guidelines are <strong>not<\/strong> about restricting creativity. They\u2019re about making sure your business looks recognizable and professional, even when you\u2019re moving fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re using templates (and most small businesses should), brand guidelines are what make templates feel like <em>your<\/em> brand instead of generic design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brand guidelines vs brand kit: what\u2019s the difference?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-2.webp\" alt=\"\" class=\"wp-image-19769\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-2.webp 900w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-2-300x200.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-2-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>brand kit<\/strong> is your stored ingredients: logo files, brand colors, fonts, and sometimes basic components like buttons or backgrounds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand guidelines<\/strong> are the instructions: how those ingredients should be used so the output stays consistent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lot of small businesses stop at the brand kit because it feels \u201cdone.\u201d But without usage rules, inconsistencies creep in fast \u2014 especially once a freelancer, printer, or partner is involved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kittl\u2019s <a href=\"https:\/\/www.kittl.com\/feature\/brandkit\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Kit<\/a> helps you store the ingredients (logos, colors, fonts) so they\u2019re always within reach. Pair that with a one-page guideline (even a simple layout you keep pinned in your workspace) and you\u2019ve got both: assets + rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short: brand guidelines for small business tell people how to use your assets \u2014 so your brand stays consistent no matter who\u2019s designing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why brand guidelines matter more for small businesses<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Large companies rely on teams and approvals to stay consistent. Small businesses rely on speed and gut decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s exactly why <strong>brand guidelines for small business<\/strong> are so powerful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. They prevent expensive mistakes<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"411\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-3.webp\" alt=\"\" class=\"wp-image-19770\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-3.webp 900w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-3-300x137.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-3-768x351.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Common small-business scenarios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending the wrong logo to a printer and paying for reprints<\/li>\n\n\n\n<li>Packaging colors that don\u2019t match your website or ads<\/li>\n\n\n\n<li>A freelancer designing a one-off asset that clashes with everything else<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Brand guidelines reduce rework, waste, and \u201cwe\u2019ll fix it later\u201d costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. They build trust and credibility<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-4.webp\" alt=\"\" class=\"wp-image-19765\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-4.webp 900w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-4-300x200.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-4-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Consistency is one of the fastest ways to look legitimate. When your visuals, tone, and messaging feel aligned, customers trust you more \u2014 even if they\u2019ve never heard of your brand before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand consistency is especially important for small businesses trying to compete with larger, more established brands.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box17074_edc7a8-da .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box17074_edc7a8-da .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box17074_edc7a8-da .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box17074_edc7a8-da .kt-info-svg-icon-flip, .kt-info-box17074_edc7a8-da .kt-blocks-info-box-number{font-size:20px;}.kt-info-box17074_edc7a8-da .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box17074_edc7a8-da .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box17074_edc7a8-da .kt-infobox-textcontent p.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_edc7a8-da .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_edc7a8-da .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_edc7a8-da .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box17074_edc7a8-da .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px 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class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Pro Tip<\/strong><\/p><p class=\"kt-blocks-info-box-text\"><a href=\"https:\/\/www.kittl.com\/tools\/mockups\">Mockups<\/a> are a cheat code here. A consistent brand applied to real contexts \u2014 product listings, packaging, promo posts \u2014 signals legitimacy instantly. (And it\u2019s way easier to spot inconsistencies when you see your design \u201cin the wild.\u201d)<\/p><\/div><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. They save time and reduce decision fatigue<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Without guidelines, every design requires dozens of small decisions: which font, which color, which logo version.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand guidelines turn decisions into defaults \u2014 freeing up time and mental energy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. They make growth and delegation possible<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The moment you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hire a freelancer or VA<\/li>\n\n\n\n<li>Work with a printer or manufacturer<\/li>\n\n\n\n<li>Launch ads or new channels<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026having your brand \u201cin your head\u201d stops working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand guidelines make it possible to scale without losing quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When small businesses <\/strong><strong><em>don\u2019t<\/em><\/strong><strong> need brand guidelines (yet)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There <em>are<\/em> situations where you can wait on a full brand guidelines document.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can pause if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You\u2019re pre-launch and still validating your idea<\/li>\n\n\n\n<li>Your brand name, offer, or audience changes week to week<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But \u201cwaiting\u201d doesn\u2019t mean doing nothing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even at this stage, you should still lock a <strong>minimum setup<\/strong> so early work doesn\u2019t become throwaway later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At minimum, decide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>One logo version<\/strong> you always use<\/li>\n\n\n\n<li><strong>One primary color<\/strong> you default to<\/li>\n\n\n\n<li><strong>One font pair<\/strong> you don\u2019t change per project<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This gives you guardrails. It prevents early designs, posts, or pages from feeling random \u2014 and saves you from having to redo everything once you commit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it as <em>brand basics<\/em>, not brand guidelines yet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Kittl, you can save those basics into a <a href=\"https:\/\/www.kittl.com\/feature\/brandkit\">Brand Kit<\/a> immediately \u2014 so every new design starts on-brand by default, even before you write a full guideline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Minimum-viable brand guidelines for small business (one-page version)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you only create one thing, make it this: a <strong>one-page brand guide you\u2019ll actually use.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A simple way to do it is to build it like a living workspace instead of a formal document. With <a href=\"https:\/\/www.kittl.com\/features\/infinite-canvas\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Infinite Canvas<\/strong><\/a>, you can place every guideline block side-by-side \u2014 logos, color palette, typography hierarchy, voice notes, and real examples \u2014 so it\u2019s easy to maintain as your brand evolves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Logo guidelines (so your brand doesn\u2019t get diluted)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"539\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-5.webp\" alt=\"\" class=\"wp-image-19766\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-5.webp 900w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-5-300x180.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-5-768x460.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Your logo is usually the first thing that gets misused \u2014 stretched, recolored, or dropped onto busy backgrounds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Primary logo (your default)<\/li>\n\n\n\n<li>Secondary version (stacked or horizontal)<\/li>\n\n\n\n<li>Icon-only version (for social avatars, favicons)<\/li>\n\n\n\n<li>Minimum size and spacing rules<\/li>\n\n\n\n<li>Clear \u201cdon\u2019ts\u201d (stretching, recoloring, shadows, outlines, cluttered backgrounds)<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box17074_8c04bd-d9 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box17074_8c04bd-d9 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box17074_8c04bd-d9 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box17074_8c04bd-d9 .kt-info-svg-icon-flip, .kt-info-box17074_8c04bd-d9 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box17074_8c04bd-d9 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box17074_8c04bd-d9 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box17074_8c04bd-d9 .kt-infobox-textcontent p.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_8c04bd-d9 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_8c04bd-d9 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_8c04bd-d9 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box17074_8c04bd-d9 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box17074_8c04bd-d9 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box17074_8c04bd-d9 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_8c04bd-d9 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box17074_8c04bd-d9\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Pro Tip<\/strong><\/p><p class=\"kt-blocks-info-box-text\">Create one folder labeled \u201cApproved logos only\u201d and share that \u2014 never raw design files.<\/p><\/div><\/span><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re still early, starting from a strong base helps. Kittl includes <a href=\"https:\/\/www.kittl.com\/templates\/logos\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>logo templates<\/strong><\/a> you can customize quickly. You can find templates like this:<\/p>\n\n\n<style>.kb-row-layout-id17074_1120c1-45 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id17074_1120c1-45 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id17074_1120c1-45 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id17074_1120c1-45 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id17074_1120c1-45 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id17074_1120c1-45 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id17074_1120c1-45 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id17074_1120c1-45 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id17074_1120c1-45 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id17074_1120c1-45 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id17074_1120c1-45 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column17074_78fa5f-33 > .kt-inside-inner-col,.kadence-column17074_78fa5f-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column17074_78fa5f-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_78fa5f-33 > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_78fa5f-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_78fa5f-33 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_78fa5f-33{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_78fa5f-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_78fa5f-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_78fa5f-33\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id17074_cdd72e-b5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id17074_cdd72e-b5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id17074_cdd72e-b5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id17074_cdd72e-b5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id17074_cdd72e-b5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id17074_cdd72e-b5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id17074_cdd72e-b5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column17074_224eb4-e8 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column17074_224eb4-e8 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column17074_224eb4-e8 > .kt-inside-inner-col,.kadence-column17074_224eb4-e8 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column17074_224eb4-e8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_224eb4-e8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_224eb4-e8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_224eb4-e8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_224eb4-e8{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_224eb4-e8 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_224eb4-e8 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_224eb4-e8 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.kittl.com\/design\/y2k-logo-World-Studio-Logo-lmlhO63A\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/bcea2468-f78f-4111-b216-1b7388fd8958_1764779268794.webp\" alt=\"\" class=\"wp-image-17081\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/bcea2468-f78f-4111-b216-1b7388fd8958_1764779268794.webp 720w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/bcea2468-f78f-4111-b216-1b7388fd8958_1764779268794-300x300.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/bcea2468-f78f-4111-b216-1b7388fd8958_1764779268794-150x150.webp 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Studio logo. <a href=\"https:\/\/www.kittl.com\/design\/y2k-logo-World-Studio-Logo-lmlhO63A\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column17074_fc4444-33 > .kt-inside-inner-col,.kadence-column17074_fc4444-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column17074_fc4444-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_fc4444-33 > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_fc4444-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_fc4444-33 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_fc4444-33{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_fc4444-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_fc4444-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_fc4444-33\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id17074_e97e51-48 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id17074_e97e51-48 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id17074_e97e51-48 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id17074_e97e51-48 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id17074_e97e51-48 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id17074_e97e51-48 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id17074_e97e51-48 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column17074_19b4fb-90 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column17074_19b4fb-90 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column17074_19b4fb-90 > .kt-inside-inner-col,.kadence-column17074_19b4fb-90 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column17074_19b4fb-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_19b4fb-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_19b4fb-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_19b4fb-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_19b4fb-90{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_19b4fb-90 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_19b4fb-90 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_19b4fb-90 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.kittl.com\/design\/Gamer-Squad-Y2K-Esports-Logo-DUfpS9q2\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/clq0gii491iks1y0bcz4u0adq.webp\" alt=\"\" class=\"wp-image-17080\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/clq0gii491iks1y0bcz4u0adq.webp 720w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/clq0gii491iks1y0bcz4u0adq-300x300.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/clq0gii491iks1y0bcz4u0adq-150x150.webp 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Game logo. <a href=\"https:\/\/www.kittl.com\/design\/Gamer-Squad-Y2K-Esports-Logo-DUfpS9q2\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column17074_90a29c-2c > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column17074_90a29c-2c > .kt-inside-inner-col,.kadence-column17074_90a29c-2c > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column17074_90a29c-2c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_90a29c-2c > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_90a29c-2c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_90a29c-2c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_90a29c-2c{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_90a29c-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_90a29c-2c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_90a29c-2c kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kadence-column17074_8b90b8-c0 > .kt-inside-inner-col,.kadence-column17074_8b90b8-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column17074_8b90b8-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_8b90b8-c0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_8b90b8-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_8b90b8-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_8b90b8-c0{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_8b90b8-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_8b90b8-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_8b90b8-c0\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id17074_91843d-47 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id17074_91843d-47 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id17074_91843d-47 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id17074_91843d-47 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id17074_91843d-47 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id17074_91843d-47 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id17074_91843d-47 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column17074_908361-c2 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column17074_908361-c2 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column17074_908361-c2 > .kt-inside-inner-col,.kadence-column17074_908361-c2 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column17074_908361-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_908361-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_908361-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_908361-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_908361-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_908361-c2 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_908361-c2 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_908361-c2 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.kittl.com\/design\/Good-Times-Badge-Logo-E4Stejn9\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/clqe4372w0omt1yvr623i76ea.webp\" alt=\"\" class=\"wp-image-17082\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/clqe4372w0omt1yvr623i76ea.webp 720w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/clqe4372w0omt1yvr623i76ea-300x300.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/clqe4372w0omt1yvr623i76ea-150x150.webp 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Good times logo. <a href=\"https:\/\/www.kittl.com\/design\/Good-Times-Badge-Logo-E4Stejn9\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Brand color palette (small, strict, intentional)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"539\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-6.webp\" alt=\"\" class=\"wp-image-19767\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-6.webp 900w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-6-300x180.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-6-768x460.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Color inconsistency is one of the fastest ways to look unpolished.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One primary brand color (your anchor)<\/li>\n\n\n\n<li>Two to three supporting colors<\/li>\n\n\n\n<li>Neutral colors for backgrounds and text<\/li>\n\n\n\n<li>Exact HEX codes (and CMYK if you print)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use this when:<\/strong> designing anything new \u2014 posts, ads, packaging, web sections.<br><strong>This prevents:<\/strong> color drift across tools, platforms, and printers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also check out more about color palettes and color psychology in our other articles. Read <a href=\"https:\/\/www.kittl.com\/blogs\/color-wheel-chart-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to learn more about mastering the color wheel or read <a href=\"https:\/\/www.kittl.com\/blogs\/best-color-combinations\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> for the best color combinations for professional designs.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box17074_bf7b2d-08 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box17074_bf7b2d-08 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box17074_bf7b2d-08 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box17074_bf7b2d-08 .kt-info-svg-icon-flip, .kt-info-box17074_bf7b2d-08 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box17074_bf7b2d-08 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box17074_bf7b2d-08 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box17074_bf7b2d-08 .kt-infobox-textcontent p.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_bf7b2d-08 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_bf7b2d-08 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_bf7b2d-08 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box17074_bf7b2d-08 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box17074_bf7b2d-08 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box17074_bf7b2d-08 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_bf7b2d-08 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box17074_bf7b2d-08\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Pro Tip<\/strong><\/p><p class=\"kt-blocks-info-box-text\">Decide once: primary color = CTAs and highlights. Supporting colors = accents. Neutrals = structure.<\/p><\/div><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Typography rules (boring on purpose)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Fonts create personality, but too many create chaos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One headline font<\/li>\n\n\n\n<li>One body font<\/li>\n\n\n\n<li>A simple hierarchy (H1, H2, body, caption)<\/li>\n\n\n\n<li>Rules like: \u201cHeadlines always bold\u201d \/ \u201cBody always readable\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is the part small businesses often skip because choosing fonts feels high-stakes. Kittl\u2019s <a href=\"https:\/\/www.kittl.com\/features\/fonts\" target=\"_blank\" rel=\"noreferrer noopener\">font library<\/a> helps you explore options quickly. As a design platform that started from typography, you\u2019ll find font options that would fit any vibe your business is going for.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box17074_78a7bb-e6 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box17074_78a7bb-e6 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box17074_78a7bb-e6 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box17074_78a7bb-e6 .kt-info-svg-icon-flip, .kt-info-box17074_78a7bb-e6 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box17074_78a7bb-e6 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box17074_78a7bb-e6 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box17074_78a7bb-e6 .kt-infobox-textcontent p.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_78a7bb-e6 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_78a7bb-e6 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_78a7bb-e6 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box17074_78a7bb-e6 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box17074_78a7bb-e6 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box17074_78a7bb-e6 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_78a7bb-e6 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box17074_78a7bb-e6\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Pro Tip<\/strong><\/p><p class=\"kt-blocks-info-box-text\">Choose fonts with multiple weights. You\u2019ll get flexibility without needing extra font families.<\/p><\/div><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Visual style guidelines (this is where memorability lives)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-7.webp\" alt=\"\" class=\"wp-image-19762\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-7.webp 900w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-7-300x200.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-7-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This section turns your brand from \u201cclean\u201d into recognizable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Define:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Photography style (bright vs moody, studio vs lifestyle)<\/li>\n\n\n\n<li>Illustration style (flat, textured, hand-drawn, retro)<\/li>\n\n\n\n<li>Layout feel (minimal, bold, playful, structured)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use this when:<\/strong> choosing photos, illustrations, or layout styles.<br><strong>This prevents:<\/strong> your brand looking different every week even if colors and fonts stay the same.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mockups are also your reality check. A design can look \u201cfine\u201d on a blank canvas and suddenly feel off once it\u2019s on packaging, a product listing, or an Instagram post. Mockups help you validate that your visual style holds up in real use cases.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box17074_a56204-fb .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box17074_a56204-fb .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box17074_a56204-fb .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box17074_a56204-fb .kt-info-svg-icon-flip, .kt-info-box17074_a56204-fb .kt-blocks-info-box-number{font-size:20px;}.kt-info-box17074_a56204-fb .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box17074_a56204-fb .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box17074_a56204-fb .kt-infobox-textcontent p.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_a56204-fb .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_a56204-fb .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_a56204-fb .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box17074_a56204-fb .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box17074_a56204-fb .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box17074_a56204-fb .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_a56204-fb .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box17074_a56204-fb\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Pro Tip<\/strong><\/p><p class=\"kt-blocks-info-box-text\">Save 5\u201310 reference images that feel \u201con-brand.\u201d Visual references communicate faster than written descriptions.<\/p><\/div><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Brand voice and tone (keep it practical)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need a manifesto. You need guardrails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use simple prompts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We sound: friendly \/ expert \/ bold \/ calm<\/li>\n\n\n\n<li>We avoid: jargon \/ hype \/ sarcasm<\/li>\n\n\n\n<li>Words we use: 3\u20135 real examples<\/li>\n\n\n\n<li>Words we don\u2019t use: 3\u20135 examples<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use this when:<\/strong> writing emails, ads, captions, announcements \u2014 especially under time pressure.<br><strong>This prevents:<\/strong> mixed tone across channels or copy that doesn\u2019t feel like your brand.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box17074_efef8d-2d .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box17074_efef8d-2d .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box17074_efef8d-2d .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box17074_efef8d-2d .kt-info-svg-icon-flip, .kt-info-box17074_efef8d-2d .kt-blocks-info-box-number{font-size:20px;}.kt-info-box17074_efef8d-2d .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box17074_efef8d-2d .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box17074_efef8d-2d .kt-infobox-textcontent p.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_efef8d-2d .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_efef8d-2d .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_efef8d-2d .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box17074_efef8d-2d .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box17074_efef8d-2d .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box17074_efef8d-2d .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_efef8d-2d .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box17074_efef8d-2d\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Pro Tip<\/strong><\/p><p class=\"kt-blocks-info-box-text\">Pull examples from emails or posts that performed well. Your best-performing copy often defines your real brand voice.<\/p><\/div><\/span><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This one-page brand guide already solves most consistency issues for small businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What to include in brand guidelines as you grow<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-8.webp\" alt=\"\" class=\"wp-image-19763\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-8.webp 900w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-8-300x200.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-8-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As your business scales, brand guidelines shift from protection to a <strong>growth system<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Add the following <strong>when the trigger shows up<\/strong>, not all at once.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social media and ad templates<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Core post formats (promos, announcements, quotes)<\/li>\n\n\n\n<li>Layout rules (spacing, logo placement, text limits)<\/li>\n\n\n\n<li>CTA styles<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use this when:<\/strong> you post more than once a week or start running ads.<br><strong>This prevents:<\/strong> reinventing layouts and slowing down marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Kittl, you can build a small set of reusable templates for <a href=\"https:\/\/www.kittl.com\/templates\/ads\" target=\"_blank\" rel=\"noreferrer noopener\">promos<\/a>, announcements, testimonials, and product highlights \u2014 then keep them consistent by linking them to your Brand Kit fonts and colors.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box17074_4750cc-6b .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box17074_4750cc-6b .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box17074_4750cc-6b .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box17074_4750cc-6b .kt-info-svg-icon-flip, .kt-info-box17074_4750cc-6b .kt-blocks-info-box-number{font-size:20px;}.kt-info-box17074_4750cc-6b .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box17074_4750cc-6b .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box17074_4750cc-6b .kt-infobox-textcontent p.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_4750cc-6b .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_4750cc-6b .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_4750cc-6b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box17074_4750cc-6b .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box17074_4750cc-6b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box17074_4750cc-6b .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_4750cc-6b .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box17074_4750cc-6b\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Pro Tip<\/strong><\/p><p class=\"kt-blocks-info-box-text\">Limit yourself to 2\u20133 templates per channel. Consistency beats variety.<\/p><\/div><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Packaging and labeling rules<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Label hierarchy (what\u2019s most important visually)<\/li>\n\n\n\n<li>Color and contrast rules for readability<\/li>\n\n\n\n<li>Compliance or print notes if relevant<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Small-business reality:<\/strong> packaging mistakes are expensive. Clear rules reduce reprints and supplier confusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kittl has packaging and label templates you can choose from too! You\u2019ll find some like these:<\/p>\n\n\n<style>.kb-row-layout-id17074_385b78-2e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id17074_385b78-2e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id17074_385b78-2e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id17074_385b78-2e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id17074_385b78-2e > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id17074_385b78-2e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id17074_385b78-2e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id17074_385b78-2e > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id17074_385b78-2e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id17074_385b78-2e > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id17074_385b78-2e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-equal kt-row-valign-top\">\n<style>.kadence-column17074_19b2bf-17 > .kt-inside-inner-col,.kadence-column17074_19b2bf-17 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column17074_19b2bf-17 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_19b2bf-17 > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_19b2bf-17 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_19b2bf-17 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_19b2bf-17{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_19b2bf-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_19b2bf-17 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_19b2bf-17\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id17074_b4109b-3c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id17074_b4109b-3c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id17074_b4109b-3c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id17074_b4109b-3c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id17074_b4109b-3c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id17074_b4109b-3c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id17074_b4109b-3c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column17074_16812d-a2 > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column17074_16812d-a2 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column17074_16812d-a2 > .kt-inside-inner-col,.kadence-column17074_16812d-a2 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column17074_16812d-a2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_16812d-a2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_16812d-a2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_16812d-a2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_16812d-a2{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_16812d-a2 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_16812d-a2 > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_16812d-a2 kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.kittl.com\/design\/y2k-logo-World-Studio-Logo-lmlhO63A\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"720\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/8953ad4e-148a-486b-8cc2-731ef45edec4_1764836375228.webp\" alt=\"\" class=\"wp-image-17084\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/8953ad4e-148a-486b-8cc2-731ef45edec4_1764836375228.webp 540w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/8953ad4e-148a-486b-8cc2-731ef45edec4_1764836375228-225x300.webp 225w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Studio logo. <a href=\"https:\/\/www.kittl.com\/design\/y2k-logo-World-Studio-Logo-lmlhO63A\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column17074_669ddf-98 > .kt-inside-inner-col,.kadence-column17074_669ddf-98 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column17074_669ddf-98 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_669ddf-98 > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_669ddf-98 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_669ddf-98 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_669ddf-98{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_669ddf-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_669ddf-98 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_669ddf-98\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id17074_1b2999-9a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id17074_1b2999-9a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id17074_1b2999-9a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id17074_1b2999-9a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id17074_1b2999-9a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id17074_1b2999-9a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id17074_1b2999-9a alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column17074_412fa9-fe > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column17074_412fa9-fe > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column17074_412fa9-fe > .kt-inside-inner-col,.kadence-column17074_412fa9-fe > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column17074_412fa9-fe > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_412fa9-fe > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_412fa9-fe > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_412fa9-fe > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_412fa9-fe{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_412fa9-fe > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_412fa9-fe > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_412fa9-fe kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.kittl.com\/design\/Gamer-Squad-Y2K-Esports-Logo-DUfpS9q2\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"1145\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/b813652c-a9b6-47c6-9b1d-73c00adcb75b_1764838503128.webp\" alt=\"\" class=\"wp-image-17083\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/b813652c-a9b6-47c6-9b1d-73c00adcb75b_1764838503128.webp 916w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/b813652c-a9b6-47c6-9b1d-73c00adcb75b_1764838503128-240x300.webp 240w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/b813652c-a9b6-47c6-9b1d-73c00adcb75b_1764838503128-819x1024.webp 819w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/b813652c-a9b6-47c6-9b1d-73c00adcb75b_1764838503128-768x960.webp 768w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Game logo. <a href=\"https:\/\/www.kittl.com\/design\/Gamer-Squad-Y2K-Esports-Logo-DUfpS9q2\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column17074_ad6442-44 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column17074_ad6442-44 > .kt-inside-inner-col,.kadence-column17074_ad6442-44 > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column17074_ad6442-44 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_ad6442-44 > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_ad6442-44 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_ad6442-44 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_ad6442-44{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_ad6442-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_ad6442-44 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_ad6442-44 kittl-template-block\"><div class=\"kt-inside-inner-col\"><style>.kadence-column17074_f1ca89-4f > .kt-inside-inner-col,.kadence-column17074_f1ca89-4f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column17074_f1ca89-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_f1ca89-4f > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_f1ca89-4f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_f1ca89-4f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_f1ca89-4f{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_f1ca89-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_f1ca89-4f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_f1ca89-4f\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id17074_5d214d-b7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id17074_5d214d-b7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id17074_5d214d-b7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id17074_5d214d-b7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id17074_5d214d-b7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id17074_5d214d-b7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id17074_5d214d-b7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column17074_348c6a-ad > .kt-inside-inner-col{padding-top:8px;padding-right:8px;padding-bottom:8px;padding-left:8px;}.kadence-column17074_348c6a-ad > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;}.kadence-column17074_348c6a-ad > .kt-inside-inner-col,.kadence-column17074_348c6a-ad > .kt-inside-inner-col:before{border-top-left-radius:16px;border-top-right-radius:16px;border-bottom-right-radius:16px;border-bottom-left-radius:16px;}.kadence-column17074_348c6a-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column17074_348c6a-ad > .kt-inside-inner-col{flex-direction:column;}.kadence-column17074_348c6a-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column17074_348c6a-ad > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column17074_348c6a-ad{position:relative;}@media all and (max-width: 1024px){.kadence-column17074_348c6a-ad > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column17074_348c6a-ad > .kt-inside-inner-col{border-top:1px solid #e0e4eb;border-right:1px solid #e0e4eb;border-bottom:1px solid #e0e4eb;border-left:1px solid #e0e4eb;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column17074_348c6a-ad kittl-template-block\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.kittl.com\/design\/Good-Times-Badge-Logo-E4Stejn9\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"720\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/57ee38c2-385f-47c5-94b3-40f27a66b327_1765009530848.webp\" alt=\"\" class=\"wp-image-17085\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/57ee38c2-385f-47c5-94b3-40f27a66b327_1765009530848.webp 576w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/57ee38c2-385f-47c5-94b3-40f27a66b327_1765009530848-240x300.webp 240w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Good times logo. <a href=\"https:\/\/www.kittl.com\/design\/Good-Times-Badge-Logo-E4Stejn9\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0087e6\" class=\"has-inline-color\">Use Template<\/mark><\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box17074_7ad0e7-c2 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box17074_7ad0e7-c2 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box17074_7ad0e7-c2 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box17074_7ad0e7-c2 .kt-info-svg-icon-flip, .kt-info-box17074_7ad0e7-c2 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box17074_7ad0e7-c2 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box17074_7ad0e7-c2 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box17074_7ad0e7-c2 .kt-infobox-textcontent p.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_7ad0e7-c2 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_7ad0e7-c2 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_7ad0e7-c2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box17074_7ad0e7-c2 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box17074_7ad0e7-c2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box17074_7ad0e7-c2 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_7ad0e7-c2 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box17074_7ad0e7-c2\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Pro Tip<\/strong><\/p><p class=\"kt-blocks-info-box-text\">Always print one physical test before a full run \u2014 even if everything looks correct on screen.<\/p><\/div><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand bios and boilerplate copy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Write once:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Short bio (1\u20132 lines)<\/li>\n\n\n\n<li>Medium bio (about section)<\/li>\n\n\n\n<li>Boilerplate description for press or partnerships<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use this when:<\/strong> other people start describing your business publicly.<br><strong>This prevents:<\/strong> inconsistent or outdated brand stories across platforms.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box17074_02d103-4e .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box17074_02d103-4e .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box17074_02d103-4e .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box17074_02d103-4e .kt-info-svg-icon-flip, .kt-info-box17074_02d103-4e .kt-blocks-info-box-number{font-size:20px;}.kt-info-box17074_02d103-4e .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box17074_02d103-4e .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box17074_02d103-4e .kt-infobox-textcontent p.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_02d103-4e .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_02d103-4e .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_02d103-4e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box17074_02d103-4e .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box17074_02d103-4e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box17074_02d103-4e .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_02d103-4e .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box17074_02d103-4e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Pro Tip<\/strong><\/p><p class=\"kt-blocks-info-box-text\">Update your boilerplate once a year. Most small businesses outgrow their original description faster than they realize.<\/p><\/div><\/span><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Usage examples (good vs bad)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"577\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-9.webp\" alt=\"\" class=\"wp-image-19764\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-9.webp 900w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-9-300x192.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-9-768x492.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Show:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-brand examples<\/li>\n\n\n\n<li>Common mistakes to avoid<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use this when:<\/strong> freelancers, partners, or team members design for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This prevents:<\/strong> subjective interpretation of written rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where <strong>Infinite Canvas<\/strong> shines: keep \u201cgood vs almost-right\u201d examples side-by-side, using mockups to show what passes and what doesn\u2019t.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box17074_3d285c-03 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box17074_3d285c-03 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#e0f2ff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box17074_3d285c-03 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box17074_3d285c-03 .kt-info-svg-icon-flip, .kt-info-box17074_3d285c-03 .kt-blocks-info-box-number{font-size:20px;}.kt-info-box17074_3d285c-03 .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box17074_3d285c-03 .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box17074_3d285c-03 .kt-infobox-textcontent p.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_3d285c-03 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box17074_3d285c-03 .kt-blocks-info-box-link-wrap{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_3d285c-03 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}@media all and (max-width: 1024px){.kt-info-box17074_3d285c-03 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}}@media all and (max-width: 1024px){.kt-info-box17074_3d285c-03 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}@media all and (max-width: 767px){.kt-info-box17074_3d285c-03 .kt-blocks-info-box-link-wrap{border-top:5px solid var(u002du002dglobal-palette7, #eeeeee);border-right:5px solid var(u002du002dglobal-palette7, #eeeeee);border-bottom:5px solid var(u002du002dglobal-palette7, #eeeeee);border-left:5px solid var(u002du002dglobal-palette7, #eeeeee);box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0);}.kt-info-box17074_3d285c-03 .kt-blocks-info-box-link-wrap:hover{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box17074_3d285c-03\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-9633 kt-info-svg-icon\"><svg viewBox=\"0 0 20 21\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g clip-path=\"url(#clip0_1680_2910)\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.82963 2.61528C6.9361 1.50881 8.43679 0.887207 10.0016 0.887207C11.5663 0.887207 13.067 1.50881 14.1735 2.61528C15.28 3.72174 15.9016 5.22243 15.9016 6.78721C15.9016 8.08514 15.4056 9.4153 14.3725 10.3557C13.776 10.9548 13.5002 11.383 13.3841 11.9637C13.2866 12.4511 12.8125 12.7672 12.3251 12.6697C11.8377 12.5722 11.5216 12.0981 11.619 11.6107C11.8352 10.5297 12.389 9.79364 13.1152 9.06748C13.1263 9.05632 13.1378 9.04546 13.1495 9.03491C13.7702 8.47627 14.1016 7.64805 14.1016 6.78721C14.1016 5.69982 13.6696 4.65697 12.9007 3.88807C12.1318 3.11917 11.089 2.68721 10.0016 2.68721C8.91418 2.68721 7.87132 3.11917 7.10242 3.88807C6.33353 4.65697 5.90156 5.69982 5.90156 6.78721C5.90156 7.44437 6.013 8.19252 6.88796 9.06748C7.5219 9.70142 8.16637 10.5221 8.38409 11.6107C8.48157 12.0981 8.16547 12.5722 7.67807 12.6697C7.19066 12.7672 6.71652 12.4511 6.61904 11.9637C6.50342 11.3856 6.14789 10.873 5.61517 10.3403C4.32346 9.04856 4.10156 7.79671 4.10156 6.78721C4.10156 5.22243 4.72317 3.72174 5.82963 2.61528ZM6.60156 15.1205C6.60156 14.6235 7.00451 14.2205 7.50156 14.2205H12.5016C12.9986 14.2205 13.4016 14.6235 13.4016 15.1205C13.4016 15.6176 12.9986 16.0205 12.5016 16.0205H7.50156C7.00451 16.0205 6.60156 15.6176 6.60156 15.1205ZM7.4349 18.4539C7.4349 17.9568 7.83784 17.5539 8.3349 17.5539H11.6682C12.1653 17.5539 12.5682 17.9568 12.5682 18.4539C12.5682 18.9509 12.1653 19.3539 11.6682 19.3539H8.3349C7.83784 19.3539 7.4349 18.9509 7.4349 18.4539Z\"\/><\/g><defs ><clipPath id=\"clip0_1680_2910\"><rect width=\"20\" height=\"20\" transform=\"translate(0 0.120605)\"\/><\/clipPath><\/defs><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-title\"><strong>Pro Tip<\/strong><\/p><p class=\"kt-blocks-info-box-text\">Include examples of almost-right designs. They\u2019re often more helpful than extreme mistakes.<\/p><\/div><\/span><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As guidelines expand, they shift from a defensive tool into an engine for faster launches, smoother collaboration, and recognizable marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When brand guidelines matter most for small businesses<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brand guidelines don\u2019t slowly prove their value over years. For small businesses, they usually start paying off the moment things get busy, public, or slightly chaotic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Launches and relaunches<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is where inconsistencies become visible fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your landing page, emails, ads, and social posts all look slightly different, customers feel it \u2014 even if they can\u2019t explain why. The brand feels scattered instead of confident.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clear brand guidelines make everything feel like one coordinated moment, not a collection of last-minute assets created in isolation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Early customer acquisition<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019re still building awareness, recognition matters more than volume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most small businesses don\u2019t need more content. They need content people recognize while scrolling \u2014 the same colors, the same type style, the same visual cues showing up again and again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand guidelines help your brand stick before you\u2019re well known.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fast execution under pressure<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Launch weeks, promos, and deadlines are rarely calm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When things move fast, design quality usually drops first. Brand guidelines act as guardrails, making sure rushed work still looks intentional instead of improvised.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where small businesses feel the payoff immediately: fewer second guesses, fewer fixes, and fewer \u201cwe\u2019ll clean this up later\u201d moments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to create brand guidelines without hiring an agency<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"577\" src=\"https:\/\/kittlb-26937.roald-dfw.servebolt.cloud\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-10.webp\" alt=\"\" class=\"wp-image-19760\" srcset=\"https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-10.webp 900w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-10-300x192.webp 300w, https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-10-768x492.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A practical, small-business-friendly approach:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Document what you already repeat (colors, fonts, logo usage)<\/li>\n\n\n\n<li>Choose templates for your most common assets (social post, ad, label\/packaging)<\/li>\n\n\n\n<li>Customize them once, then reuse them<\/li>\n\n\n\n<li>Save the ingredients in Brand Kit (logos, fonts, colors)<\/li>\n\n\n\n<li>Build your one-page guideline on Infinite Canvas and keep it updated as you evolve<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The goal isn\u2019t a perfect document \u2014 it\u2019s a system you can run every week without restarting every time or worrying if your brand would seem consistent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brand guidelines checklist for small businesses<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want a fast gut check, this is it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A solid set of <strong>brand guidelines for small business<\/strong> doesn\u2019t need to be long \u2014 it just needs to be complete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your brand guide should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A logo set (primary, secondary, icon-only)<\/li>\n\n\n\n<li>Logo spacing rules and minimum size<\/li>\n\n\n\n<li>A defined color palette (HEX for digital, CMYK for print)<\/li>\n\n\n\n<li>Typography rules (headline font, body font, hierarchy)<\/li>\n\n\n\n<li>CTA and button style (shape, color, emphasis)<\/li>\n\n\n\n<li>Visual style guidelines (imagery, layouts, overall feel)<\/li>\n\n\n\n<li>Brand voice rules (3 adjectives + what to avoid)<\/li>\n\n\n\n<li>Three real, on-brand examples<\/li>\n\n\n\n<li>One shared link where everything lives<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you can check all of these boxes, you already have what most small businesses need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQ: brand guidelines for small business<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do small businesses really need brand guidelines?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Brand guidelines help small businesses stay consistent, save time, and build trust \u2014 especially when working with freelancers, running ads, or scaling marketing. They reduce guesswork and prevent small mistakes from becoming expensive ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What should be included in brand guidelines for a small business?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At minimum, brand guidelines for small business should include logo rules, brand colors, typography, visual style, and tone of voice. A one-page brand guide is often enough to cover these essentials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How long should brand guidelines be?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For small businesses, brand guidelines don\u2019t need to be long. One page is enough to start. You can expand them gradually as your business grows, your channels multiply, or more people get involved.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s the difference between a brand kit and brand guidelines?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A brand kit stores assets like logos, colors, and fonts.<br>Brand guidelines explain how to use those assets consistently across marketing, design, and communication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do I need brand guidelines if I\u2019m a solo founder?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Even solo founders benefit from brand guidelines. They reduce decision fatigue, speed up everyday work, and make it easier to delegate later \u2014 without having to rethink your brand from scratch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Make one brand guide. Reuse it for everything.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need a brand book. You need guardrails you can follow on your busiest week. Start with a one-page guideline, then turn it into repeatable templates for the assets you make most: social posts, ads, labels, packaging, and product listings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kittl helps you keep it all connected \u2014 so your fonts, colors, and logo stay consistent across every design, and your brand looks intentional even when you\u2019re moving fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand guidelines for small business aren\u2019t about looking corporate \u2014 they\u2019re about staying consistent when you\u2019re busy, growing, and wearing ten hats.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/app.kittl.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start your brand guidelines in Kittl<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re running a small business, brand guidelines can sound like something you deal with later \u2014 after you\u2019ve grown, hired help, or finally have time to breathe. But here\u2019s the reality: brand guidelines are often more valuable for small businesses than for big ones. But brand guidelines aren\u2019t a \u201cbig company\u201d thing. They\u2019re a&#8230;<\/p>\n","protected":false},"author":14,"featured_media":19761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[32],"tags":[456,466],"class_list":["post-17074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-launch","tag-branding","tag-insights"],"taxonomy_info":{"category":[{"value":32,"label":"Launch"}],"post_tag":[{"value":456,"label":"Branding"},{"value":466,"label":"Insights"}]},"featured_image_src_large":["https:\/\/www.kittl.com\/blogs\/wp-content\/uploads\/2026\/02\/BrandGuidelines-blog-thumbnail-1024x470.webp",1024,470,true],"author_info":{"display_name":"Shafira Hidayat","author_link":"https:\/\/www.kittl.com\/blogs\/author\/shafirahidayat\/"},"comment_info":1,"category_info":[{"term_id":32,"name":"Launch","slug":"launch","term_group":0,"term_taxonomy_id":32,"taxonomy":"category","description":"Everything you need to confidently get your product in front of the right customers \u2014 marketing guides, seasonal campaign ideas, and selling tips written for independent small brand founders.","parent":0,"count":123,"filter":"raw","cat_ID":32,"category_count":123,"category_description":"Everything you need to confidently get your product in front of the right customers \u2014 marketing guides, seasonal campaign ideas, and selling tips written for independent small brand founders.","cat_name":"Launch","category_nicename":"launch","category_parent":0}],"tag_info":[{"term_id":456,"name":"Branding","slug":"branding","term_group":0,"term_taxonomy_id":456,"taxonomy":"post_tag","description":"Explore the world of brand identity, logo design, visual storytelling, and how to build consistent, memorable brands.","parent":0,"count":37,"filter":"raw"},{"term_id":466,"name":"Insights","slug":"insights","term_group":0,"term_taxonomy_id":466,"taxonomy":"post_tag","description":"Kittl's ever-growing library built for graphic designers who want results, not fluff. You\u2019ll find up-to-date trend reports, styles, real case studies.","parent":0,"count":81,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts\/17074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/comments?post=17074"}],"version-history":[{"count":8,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts\/17074\/revisions"}],"predecessor-version":[{"id":22983,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/posts\/17074\/revisions\/22983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/media\/19761"}],"wp:attachment":[{"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/media?parent=17074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/categories?post=17074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kittl.com\/blogs\/wp-json\/wp\/v2\/tags?post=17074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}